CategoryPlaybook RoundTable

Why did I love this Saturday?

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I usually start my weekends with an intense workout regimen. This one was also quite intense but in a very different way. I attended the 71st edition of ‘Playbook Roundtable’ on Saturday the 28th of May, 2016. Incidentally, this was my first time at any Playbook event. From the time I received the invite, I just had one question: how should I prepare to give it my very best? Little did I know...

Creating vibrant knowledge networks in emerging entrepreneurial ecosystems

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Vibrant entrepreneurial ecosystems such as Silicon Valley, Route 128 are characterized by a free flow of experiential knowledge between expert and novice entrepreneurs. Experiential knowledge can provide much needed advice, mentoring and moral support to novice entrepreneurs, putting them on an accelerated path and fueling the ecosystem. In mature ecosystems like Silicon Valley, this is possible...

Key Takeaways from The Design Thinking Roundtable

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When it comes to building a product, I had absolutely no experience before Pricebaba. While building Pricebaba.com I did learn many nuances and tricks for growth. I am grateful to the friends and mentors who have always helped us understand users better and how to build a great product. It was a pleasant coincidence last week when I got two opportunities to understand design better — first, I...

Design is about Love and Empathy towards the customer

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The Design RoundTable last week lead by Deepa Bachu and Rajan, was not what I expected. By and large, design to me was either a part of an application (UI / UX) or a concept which i did’nt know much about. But, when we went in depth with Deepa, I realized that design is an integral part of who we are and what we see around us. Through detailed discussions, we were made to think about what design...

How to scale your startup successfully and make it Virat !

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An iSPIRT Playbook round table So India won against Pakistan in the world cup match….again. I’m sure none of you would have missed it for the world. As you watched every ball with your heart in the mouth, you would have noticed some players performed while others faltered. But in the midst of it, one man stood tall. Virat Kohli, once again proved that he can perform in the toughest of conditions...

Nuts & Bolts of Marketing & Selling in US for First Timers: A crash course playbook!!

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After releasing recently SoftALM and SoftAgile (Agile Project & ALM Tools), we at JamBuster were trying to decide on how to sell these tools in US.  We had sold software services in US earlier, but selling software product to US from India is new to us. So we were looking for some help! They say- we start seeing things, when we start looking for them.  I noticed an email from Avinash Raghava...

How culture is the fevicol of a startup

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I recently attended a Playbook Roundtable organised by iSPIRT on “Culture Design” discussing how to preserve culture of a company that it started with? Reading so much strife because of culture conflict globally or in India or how MNCs should imbibe the “Transparency Culture” & “Accountability Culture” has made me wonder Isn’t “Culture” a...

Scaling Revenue Roundtable

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Enterprise Sales, Marketing & Inside Sales Team Build Out, First International Customers Acquisition, Enterprise Pricing etc. I understand, we have heard these topics in multiple events & conferences, so why this round table be different? The difference is gyan vs hearing from real person with real experience which sometimes exactly what you want to hear, even reading 10 books will not...

Rediscovering America – The SaaS way !

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iSPIRT Roundtable Delhi – 12th December2015 Centuries ago Columbus took an adventurous sea journey to discover India in search of gold and in the process stumbled upon America. It is ironical that after ages we Indian product entrepreneurs are re-embarking upon the journey to rediscover America in search of gold, just that we no longer trust the sea and prefer to go via the cloud. So on...

Design thinking Playbook Roundtable by Deepa Bachu

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The core idea of a startup is to tap into the previously unexplored markets, identifying unsolved problems and bringing to the market innovation that disrupt the existing eco-system. It’s about understanding complex problems and coming up with innovative, disruptive solutions…a process that requires understanding the consumers’ requirements and behavior patterns to create a well-thought out...