AuthorTitash Neogi

Design thinking Playbook Roundtable by Deepa Bachu

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The core idea of a startup is to tap into the previously unexplored markets, identifying unsolved problems and bringing to the market innovation that disrupt the existing eco-system. It’s about understanding complex problems and coming up with innovative, disruptive solutions…a process that requires understanding the consumers’ requirements and behavior patterns to create a well-thought out...

Tête-à-tête with Ram Shriram

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A mentor and guide to many, Ram Shriram, managing partner at Sherpalo Ventures and one of the first investors at Google, addressed a rapt audience last week at the Bangalore office of [24]7.  Opening the hour long session with his reaction to the start up scene in India, Ram Shriram applauded the dynamic vibe of the IT capital of the country, even as he lamented the lack of infrastructure and the...

Get a team first.

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Nothing can be done solo. Everything can be done with the right team. I meet dozens of people in Bangalore, who when they realise I am an entrepreneur ask me my two cents on starting up. Some of them have started up, some are about to and many want to sometime soon. If there is one thing common between many of them – it is the lack of a great team. Or any team at all. I see people with great...

How to hire like a hacker

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In my past several years of running Themeefy, I have gone through many hiring cycles. Over time I have learnt that there is a particular strategy or set of things, that work really well — especially if you are an early to secondary stage start-up, and want to attract good talent, without necessarily paying a lot. Be clear on who you want — Do you want a CSS / HTML guy ? Do you want a server-side...

Startup Hacks: What to do when you don’t have a complete team

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If it’s a tech product and the core team is not a set of founders, then you should probably double your deliverable timelines. The core team should comprise of at least one tech geek and one design guru. I have an idea but I am neither a tech guy nor a design guy. Get at least one of these two people on board as founders. Please do not outsource both the design and development of your product...

Awesome happy people build awesome happy products.

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Being an entrepreneur is always tough, but the first attempt is always the toughest. The social and economic weather in India right now is thrumming with unharnessed entrepreneurial energy and the reasons for not starting up are becoming fewer and fewer. The odds however, still remain quite high, especially for people who start for the first time. This post is a note on things I learned first...