You’ve shaped up your business idea to flag off. You have a pool of talent believing in that idea and lined up with working prototype with feedback. Now, it’s time for funding to take your idea to concept to design to product to a successful business. Depending on the idea, startup projects can be particularly expensive and often incur new, unforeseen costs. That is particularly true of...
Ever noticed how the busiest of people are often the ones that find time more easily than others? It is about making the time versus having the time! When you make time despite busy schedules and packed days to share your experience and perspectives it helps so many people, definitely more than you could individually imagine. In the process though, you get so much back, more than you could...
Gerard Butler and his army of Spartans walking down the stone corridors of the beautiful and mythical surroundings of IIM-B paint a beautiful picture. It’s really not too hard to picture them there, blending in beautifully with the surroundings too. ‘Preparing for glory’- Like the Spartans, Pensaar too is setting stage for the ultimate revolution. The UnConference, Phase-ll of the Design Thinking...
These are exciting days for us at Pensaar. The Summit, which we have planning for a while is right around the corner. Here’s what you can expect from our Summit workshop (Phase1 on 15, 16 and 17 July hosted at Indian Institute of Management, Bangalore). The co-creation session is carefully designed to be a completely immersive and experiential 3 days. You’ll learn how to understand...
This is a about a long raging debate on the process of designing and developing great products. In a recent Medium post, Jesse Weaver said something very simple but powerful — we need more designers who know *about* code. And I agree! Not only because I myself like to experiment with code but also because of the following. “The reason designers should know about code, is the same reason...
The core idea of a startup is to tap into the previously unexplored markets, identifying unsolved problems and bringing to the market innovation that disrupt the existing eco-system. It’s about understanding complex problems and coming up with innovative, disruptive solutions…a process that requires understanding the consumers’ requirements and behavior patterns to create a well-thought out...
Design Thinking as a mindset and process that is starting to get its’ due attention in the US. In India however, it is lesser known and in most cases, an after thought. What is Design Thinking, you ask? It is a creative process of building products that people simply love to use! Products that not just meet but beat customers’ expectations and bring in the element of unexpected delight! There are...
The runaway success of Indian e-commerce show is driven by the single biggest attraction of hefty discounts available almost on all products! More than any other value proposition of e-commerce such as more choices, convenience, 24×7 availability, payment options and faster deliveries, the Indian customer was lured to e-commerce by the sheer scope for discounts she would not get elsewhere...
I recently heard of the demise of renowned MP Ranjan. Though I’ve never met him, my friends and colleagues who are in design, speak highly of him. It’s amazing how much design as a field of study and profession has progressed. And I’ve been fortunate to have worked with a lot of smart and talented designers over the past few years. This was not the situation when I started in the tech industry...
Building products that help customers achieve the outcomes that they desire over the long term is hard. Jeff Bezos has a great quote on basing your strategy on things that do not change. This quote captures the essence of strategy and long term planning. Here are few elements that product teams should consider while building products: What to build? is determined by three critical...
