A wise and successful entrepreneur once said, “Traction trumps everything”. Indeed, traction is the only thing that brings you customers, VCs, and energy to keep going. iSPIRT in partnership with PuneConnect & SEAP organized a playbook roundtable on “Getting traction for your product startup”. It was focused on peer to peer learning and taking away real feedback...
“No matter how many times you explain, customer just doesn’t get it” “We expect user to use our product in X way, but they use it in Y way” We do ‘this’, but they think we do ‘that’ and starts comparing us with something ‘that’. If this is your Kaifiyat (frustration), then you are not alone. Most of the startup entrepreneurs and marketers face this challenge every day. “How to position your...
October 24, 2015. A Saturday after Dussehra, and 59th roundtable of awesomeness in lively office of Zapty. Not only Sanjay (founder of Zapty) was great, offices of Zapty welcomed us with a lot of natural light. Then, introductions happened and people started to get comfortable around each other. It was Samir, founder of Shop Socially, who flew from Pune a day before, was going to share the things...
iSPIRT regularly organises Playbook roundtables to help startups succeed by learning from successful entrepreneurs. One of such roundtable was conducted at GS Lab in Pune on 10th Oct 2015. This PlaybookRT was focused on Product startups (B2B) who are keen to sell to the global market. The PlaybookRT was facilitated by Samir Palnitkar, President of ShopSocially.com. Samir hosted a highly...
Having a completed a half century of RoundTables, the iSPIRT team was back with the 51st RoundTable on what’s currently the hot topic of discussion and debate in the startup community – mobile! A lot of startups are also trying to figure out their mobile strategy and this was evidenced in the great interest shown by startups in participating in this RoundTable. And why not? It’s not too...
It was a rainy Monsoon Delhi day with heavy downpour, traffic jams and water logging but these couldn’t keep a bunch of entrepreneurs from making it in time to the Product Nation Roundtable focused on Product Management and Growth Hacking. Led by Round Table veteran who has done it all and scaled Slideshare to great heights, Amit Ranjan, the excite bunch got together in the lovely office of...
The 50th PlaybookRT session was held at Helion Ventures in Bengaluru to brainstorm and understand best practices for positioning and messaging of startup products. This roundtable was led by Shankar Maruwada, who by virtue of his illustrious past experiences as the brand builder for Aadhar and P&G, and being a successful entrepreneur at Marketics ably anchored the deliberations. Twelve...
Pune… the city of life. It’s a place you can easily fall in love with. Fun loving yet grounded folks who talk sense. Light drizzle, clean roads and a young city full of aspiring students who want to change the world. So when Product Nation announced it Playtable in Pune I latched on to the opportunity. Avinash and his iSPIRT team have been doing some wonderful work over the years in...
Recently, India has seen many success stories of product startups in the SaaS category, which are building products for the global market. Here is what we did – Suresh Sambandam, Founder and CEO of OrangeScape (the company behind KissFlow), in collaboration with the iSPIRT team, conducted the 49th #PlayBookRT on building SaaS products for the world. Sokrati (Pune) played a gracious host for...
It has been one of the wettest April for Delhi in years. 5th April 2015 was no different. An overnight downpour had created a surreal Saturday setting for “Content marketing your way to multi-million dollars in revenue” at the 46th iSPIRT Playbook Roundtable. It was the 7th Roundtable in Delhi. The venue – the playful Wingify office at Pitampura in New Delhi. Participants came from far and wide –...
