AuthorKrishna H.S

#ArthaSiddhi: Imparting life skills and effectual skills to pre-entrepreneurs…

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2 week back, Rohan, Madhav, Milind and I graduated successfully from a first of a kind program, called ‘ArthaSiddhi’. This activity based program was conceived with the intent of imparting life skills to pre-entrepreneurs. The objectives of the program were to get participants to understand what it would take for them to embark on the entrepreneurial journey. Further, through various activities...

Product positioning is all about connecting emotionally to your prospective customers – Insights from the Positioning and Messaging PlaybookRT

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The 50th PlaybookRT session was held at Helion Ventures in Bengaluru to brainstorm and understand best practices for positioning and messaging of startup products. This roundtable was led by Shankar Maruwada, who by virtue of his illustrious past experiences as the brand builder for Aadhar and P&G, and being a successful entrepreneur at Marketics ably anchored the deliberations. Twelve...

Business Software Discovery made easier by SoftwareSuggest.com!

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SoftwareSuggest.com is India’s leading business software discovery and recommendation platform. Product Nation interviewed Ankit Dudhwewala, co-founder and CEO of the company to understand their journey thus far. Read on… How did you hit upon the idea of SoftwareSuggest? The idea of providing a software discovery platform came about on account of my own prior experiences. In my earlier stint at a...

Voice of Customer Digital platform for Indian SMEs – the Inquirly story #BootUpINDIA

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Inquirly is an integrated Voice of Customer Digital platform, designed exclusively to help Indian SMEs listen to their customers, engage with them, act on specific requests, all of these, using a single integrated platform. Product Nation interviewed Anjan Choudhary, founder of Inquirly to understand about the start-up, its products and experiences working with Indian SME customers. Read on… ...

Cropin – Transforming agribusiness sector by leveraging ICT

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Cropin Technologies are one of the leading players in the niche and emerging agribusiness startups. Krishna Kumar, CEO of Cropin shares his journey and perspectives with Product Nation in this discussion. Read on… You are among a niche set of startups that have focused on agribusiness opportunities. Could you provide an overview of your organization – what you do, whom do you cater? Cropin is our...

User experience and User acquisition are key strategies that a startup should pursue relentlessly – Nitin, CEO of Zepo.in

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ProductNation interviewed Nitin, CEO of Zepo.in to understand his successes in enabling Indian businesses sell online. Zepo.in boasts of enabling more than 1200 businesses to sell online within a short span of 30 months. Read further to understand the key aspects that facilitated this success…  What was the motivation to start Zepo.in?  The idea of Zepo.in came as a result of some challenges I...

workXmate – A cloud based ERP and On Demand SaaS App ecosystem for SMEs

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Product Nation interviewed Kamal Mansharamani and Atul Bhatia, founders of workXmate – a cloud based ERP & CRM solution designed for SMEs. During the discussion, they share their insights on how technology and external environment changes are creating favorable opportunities for tech entrepreneurs to offer products to the market. Read on… Can you tell us about your background and motivation...

‘Customers buy your product does not mean they will use it!’ – Kishore Mandyam, Founder and CEO, PK4 Technologies

ProductNation interviewed Kishore Mandyam, Founder and CEO of PK4 Technologies, the company that owns the Impel CRM offerings. During this interview, Kishore shares some of his experiences in creating a product suited for Indian customers, and discusses his learning from dealing with customers and technological developments. Read on… What was the motivation to start Impel? There were a couple of...

Key Takeaways from the 25th #PlaybookRT at Bangalore – Sales for Startups

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The 25th playbook roundtable held last week (01 March 2014) brought together about 14 startup practitioners to discuss and gain insights on some of the challenging aspects of Sales in product companies. This roundtable was hosted at Accel Partners office in Bangalore, and was led by Aneesh Reddy, from Capillary Technologies. In a span of about 5 hours, a diverse set of topics were discussed...