CategorySMB Product

Voice of Customer Digital platform for Indian SMEs – the Inquirly story #BootUpINDIA

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Inquirly is an integrated Voice of Customer Digital platform, designed exclusively to help Indian SMEs listen to their customers, engage with them, act on specific requests, all of these, using a single integrated platform. Product Nation interviewed Anjan Choudhary, founder of Inquirly to understand about the start-up, its products and experiences working with Indian SME customers. Read on… ...

Cropin – Transforming agribusiness sector by leveraging ICT

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Cropin Technologies are one of the leading players in the niche and emerging agribusiness startups. Krishna Kumar, CEO of Cropin shares his journey and perspectives with Product Nation in this discussion. Read on… You are among a niche set of startups that have focused on agribusiness opportunities. Could you provide an overview of your organization – what you do, whom do you cater? Cropin is our...

User experience and User acquisition are key strategies that a startup should pursue relentlessly – Nitin, CEO of Zepo.in

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ProductNation interviewed Nitin, CEO of Zepo.in to understand his successes in enabling Indian businesses sell online. Zepo.in boasts of enabling more than 1200 businesses to sell online within a short span of 30 months. Read further to understand the key aspects that facilitated this success…  What was the motivation to start Zepo.in?  The idea of Zepo.in came as a result of some challenges I...

workXmate – A cloud based ERP and On Demand SaaS App ecosystem for SMEs

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Product Nation interviewed Kamal Mansharamani and Atul Bhatia, founders of workXmate – a cloud based ERP & CRM solution designed for SMEs. During the discussion, they share their insights on how technology and external environment changes are creating favorable opportunities for tech entrepreneurs to offer products to the market. Read on… Can you tell us about your background and motivation...

‘Customers buy your product does not mean they will use it!’ – Kishore Mandyam, Founder and CEO, PK4 Technologies

ProductNation interviewed Kishore Mandyam, Founder and CEO of PK4 Technologies, the company that owns the Impel CRM offerings. During this interview, Kishore shares some of his experiences in creating a product suited for Indian customers, and discusses his learning from dealing with customers and technological developments. Read on… What was the motivation to start Impel? There were a couple of...

Earning a rupee in India is more difficult than earning a dollar in US! – Kumar Vembu, Founder and CEO, GoFrugal Technologies

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ProductNation interviewed Kumar Vembu, Founder and CEO of GoFrugal Technologies. In a candid conversation, Kumar shares his experiences of dealing with Indian retail market and shares key mantras for succeeding in the Indian market. Read on… Could you explain the rationale behind venturing into the Indian retail space through GoFrugal? I started GoFrugal during the late 2004, inspired by the...

A Cloud telephony startup, VoiceTree- “Bootstrapped”, “Profitable”, “Still growing”

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Indian economy is a cluster of more than 30 million small and medium businesses along with large enterprises which are lesser in number. Majorly, these SME’s powers the growth of Indian business industry. This large SME pool presents a lucrative opportunity for Indian product and service companies only if one is able to tap it. One such company which is creating a presence among Indian SME domain...

Complementary skills in your founding team is critical for a startup’s success – CSN Murthy, Founder and CEO, Ozonetel

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ProductNation interviewed CSN Murthy, Founder and CEO of Ozonetel, a leader in cloud telephony based solutions. In this freewheeling chat, Murthy, a serial entrepreneur, shares his mantras on building a successful technology based venture. Read on… What was the motivation to start Ozonetel?  Around 2007, after the successful exit from Intoto, we examined various opportunities in the marketplace...

‘Ensure that your product delivers more value than what customers expect out of it’ – Shaudhan Desai, Founder and CEO, D’Soft Infotech

In a reflection of his journey spanning 25 years, Shaudhan Desai, Founder and CEO of D’Soft Infotech Pvt Ltd., makers of India’s leading Jewelery software shares his experiences in building the company during the license-raj era, and the changes he has seen in the business of recent times. Read on…  You are celebrating 25 years of operations at D’Soft.  It is indeed a great milestone for an...