CategoryCustomers

First B2B Bootcamp for product startups – last day to apply

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The last date to apply for this bootcamp has been extended to 16th August especially for Product Nation subscribers. TiE-IQ Bootcamp is a no contract and free  60-day bootcamp where the participating startups will have an opportunity to create products, launch companies and walk away with their spoils and a lot of learning. This first edition of the TiE-IQ Bootcamp is restricted to B2B technology...

SMBs and Indian Software Product Industry: Intertwined Fortunes

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A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. ― Winston Churchill Small and Medium Sized Businesses (SMBs), the growth engine of India, are on the threshold of a tremendous opportunity. Globalization of trade and the rapid proliferation of computing and communication technologies are affording them a platform to expand their reach to...

Why just 'knowing' your customer is not enough

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Every customer support forum and blog has at least one post talking about the importance of ‘knowing’ the target customer. This is one of those well established cliche-stereotypes that David Foster Wallace points out in Infinite Jest – we talk about them so much because they happen to be true. The only question is, how true? Is ‘knowing’ your customer really enough? Cadbury’s knows that its...

#PNMeetup – Showcase your Product & Get Advice from leading CIOs

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We are pleased to partner with APAC CXO Forum to put together the 8th #PNMeetup in Noida.  If you have a brilliant Enterprise Product and you just know that its the best out there, here is an opportunity for you showcase your product and get one hour of quality one-on-one time with the CIO community. In this one hour, you not only get a chance to showcase your product to the CIOs but also get one...

Quick Research / Usability Methods: Expert Usability Review

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(Post 1 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability standards on their products.) ProductNation in collaboration with a few like-minded design professionals, recently put together an informal forum for designers, engineers, product managers &...

Presentations to CIOSE and the KUDOS!!!

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In our latest blog we had written about CIOSE(CIO Strategy Exchange) and  about the 5 companies that were shortlisted to provide a presentation to Ernest M Von Simson and these five companies were  ArrayShield – “Two-Factor Authentication” C2il – “Asset Life Cycle Management” i7 networks – “Agentless BYOD Discovery & Control” Fieldez – “On Demand mobile workforce management” Kreeo –...

The Gap Unfilled

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No one is sure of their exact number, but a census of micro, small and medium enterprises (MSMEs) done a few years ago estimated that there are 26 million small and medium enterprises in India. It is well known that this market is fragmented and price-sensitive and, hence, large companies have tried to tailor products and services to target this market. But, is that enough? Take a look at the...

Great Mentoring Session for Product startups with Piyush Singh & Greg Toebbe

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Both, Piyush Singh(Sr. VP & CIO) & Greg Toebbe(Sr. VP) at Great American Insurance, are active participants in the Indian software ecosystem and are acknowledged speakers in the NASSCOM Product Conclave. This time they selected 4 companies to have one-on-one sessions with them on February 27, 2013 after reviewing several companies that had applied for this mentoring session. Objective of...

Are you a #MadeInIndia Software product company that sells to Enterprise segment?

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Do you like to share the success on a global platform? Here is your golden opportunity…..don’t miss it!! The members of this exclusive group are the best and brightest CIOs from some of the cream of the global companies like Aetna, Bechtel, Boeing, BP, Caterpillar, Disney, Dow, ExxonMobil, FedEx, Ford, GM, Goldman Sachs, Honeywell, JPMChase, McDonalds, MetLife, Pfizer, P&G, Starbucks, Shell...

Why they're not giving feedback to your idea

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Ideas used to be a dime a dozen. Now they’re a dime a million.  Ideas have a short life. But you need to get some kinda feedback on your idea. It makes all the difference doesn’t it? Here are 3 reasons your idea isn’t getting validated feedback. There’s a clue in #3 that you should try and tell me if it worked for you. 1. You are verbose. Don’t write like diarrhea...