In late 2013, the iSPIRT volunteer team I was part of decided that the best way to approach the problem we had on our hands was to simplify it. We wanted to bring together a group of product people who were ready to ask each other the tough questions. When they came out of the event we were putting together, we hoped they’d be changed, they they’d find answers, and in the process, new questions...
When we as a ecosystem try to help our entrepreneurs, we make the mistake of always focussing on the mistakes others have made, and trying to steer away from those. This is evident even from the stuff we write on blogs and platforms with the specific purpose of helping others. Maybe it’s time we step away from that. In this new blog Series from #PNgrowth, we are going the other way. We are...
When we as a ecosystem try to help our entrepreneurs, we make the mistake of always focussing on the mistakes others have made, and trying to steer away from those. This is evident even from the stuff we write on blogs and platforms with the specific purpose of helping others. Maybe it’s time we step away from that. In this new blog series from #PNgrowth, we are going the other way. Our...
When we as a ecosystem try to help our entrepreneurs, we make the mistake of always focussing on the mistakes others have made, and trying to steer away from those. This is evident even from the stuff we write on blogs and platforms with the purpose of helping others. The things ‘not to do’ always take a upper hand over things ‘to do’. Maybe it’s time we step away...
Orangescape is one of India’s first true product companies. KissFlow, their workflow automation software for small and medium sized businesses was one of the first successful products made out of India. This makes Suresh Sambandam, the CEO of OrangeScape, a visionary who saw what was coming long before any of us even had an idea about it. As Suresh himself says, it was a slog for him and...
India’s product startup ecosystem is at an exciting stage right now. There are several startups who are being talked about as unicorns, several others which are bring touted as the next big things, and a whole host of others who are in their infancy. Though India’s metres are the ones driving this revolution-in-a-bottle, smaller cities are also catching up. One reason for the emergence of these...
When SaaS was discovered by India, a group of young people saw its potential and built incredible businesses around it. These were the originals, the first SaaS hackers. We brought a few of them together in March this year, under the banner of SaaSx1, so other SaaS entrepreneurs could learn from them, and don’t have to commit the same mistakes all over again. The idea was that the learning...
For early stage startups, cash-strapped and overworked, there are few things more valuable than PR. There is nothing more important at that stage than getting the word out there and getting users on board, for which PR is the only real shortcut available. And when there is an important feature release or a launch or a funding announcement and so on, all of which can be leveraged to get your...
A few days ago, a friend of mine who’s starting work as a content marketer told me that she was putting together a plan for the company’s new blog. She was starting from scratch, she said, and this meant that she would putting the base in for future marketers in the company to take off from. This meant that her task was very important, as well as would be set the benchmark for the team. She asked...
In India’s SaaS startup context, Bangalore and Delhi are the cities spoken of repeatedly as beacons and dens of great innovation and entrepreneurial activity, and deservedly so. But still, there is another city, a rather quiet, unassuming metro that characteristically keeps churning out great companies but remains stubbornly under the radar. The sea blown streets in the old British trading...
