Tagdeepa bachu

PAY-IT-FORWARD PARADOX… The More You Give, The More You Receive

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Ever noticed how the busiest of people are often the ones that find time more easily than others? It is about making the time versus having the time! When you make time despite busy schedules and packed days to share your experience and perspectives it helps so many people, definitely more than you could individually imagine. In the process though, you get so much back, more than you could...

Mavens are Everywhere

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Playbook Round Tables were created with an intention to orchestrate the coordination and exchange of tacit knowledge. Thoughtful Founders acted as facilitators in this sharing of tacit knowledge. We call them Mavens. For them, their contribution to #PlaybookRTs was a labor of love. It is a selfless contribution to making India a Product Nation. Thanks to the Founder Mavens, PlaybookRTs went on to...

Because Sometimes Free is Valuable

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Whenever I have helped someone I believe their thanks is sincere and heartfelt. Can’t beat that wonderful feeling, so I do my best to make time and pay-forward. Amongst the many that pay-forward, I was really intrigued by the iSPIRT community. A group of best-in-class entrepreneurs (and one could say even, celebrity entrepreneurs) coming together to share their knowledge with fellow and new...

Design Thinking- The UnConference way

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Gerard Butler and his army of Spartans walking down the stone corridors of the beautiful and mythical surroundings of IIM-B paint a beautiful picture. It’s really not too hard to picture them there, blending in beautifully with the surroundings too. ‘Preparing for glory’- Like the Spartans, Pensaar too is setting stage for the ultimate revolution. The UnConference, Phase-ll of the Design Thinking...

Design is about Love and Empathy towards the customer

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The Design RoundTable last week lead by Deepa Bachu and Rajan, was not what I expected. By and large, design to me was either a part of an application (UI / UX) or a concept which i did’nt know much about. But, when we went in depth with Deepa, I realized that design is an integral part of who we are and what we see around us. Through detailed discussions, we were made to think about what design...

Awesome By Design – Going Broad to Narrow

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Creating intuitive products used to be enough but not any more. Now customers demand awesome product experiences…the ones that they tell others about. ‘Design awesome’ – we use these words a lot, but what does it mean? And how do you go about it? It’s not about delivering awesome products; it’s about delivering awesome experiences that deliver unexpected delight. Design for Delight is grounded in...

Design thinking Playbook Roundtable by Deepa Bachu

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The core idea of a startup is to tap into the previously unexplored markets, identifying unsolved problems and bringing to the market innovation that disrupt the existing eco-system. It’s about understanding complex problems and coming up with innovative, disruptive solutions…a process that requires understanding the consumers’ requirements and behavior patterns to create a well-thought out...

Design Thinking: When creativity and process come together

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Design Thinking as a mindset and process that is starting to get its’ due attention in the US. In India however, it is lesser known and in most cases, an after thought. What is Design Thinking, you ask? It is a creative process of building products that people simply love to use! Products that not just meet but beat customers’ expectations and bring in the element of unexpected delight! There are...

Designing Great Products: A Startup CEO's perspective

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I had the opportunity to attend iSpirit Foundation’s #PNMeetup: Design great products through experiments – Product Leadership Workshop on 20th April 2013 at TLabs in Noida.  Avi from iSPIRT put together a delightful, half-day session that brought together a smattering of product people from Delhi-NCR region.  In addition to product managers, CEOs, and senior executives from a wide range of...