Most of us have read the famous story about Jeff Bezos’s cross country trip from New York to Seattle. Bezos founded Amazon.com in 1994, writing up the Amazon business plan on the way. Jeff’s important advise for startup company or any company is to write up the business plan. Now if Jeff Bezos has done it, and become one of the most successful entrepreneur in the internet era, why not just do...
After releasing recently SoftALM and SoftAgile (Agile Project & ALM Tools), we at JamBuster were trying to decide on how to sell these tools in US. We had sold software services in US earlier, but selling software product to US from India is new to us. So we were looking for some help! They say- we start seeing things, when we start looking for them. I noticed an email from Avinash Raghava...
This is the story of how we spiced up our marketing campaign, brought a lot of smiles and drew attention during the recent SaaStr Annual event. Background The objective is to create the largest Enterprise Software company from India. This can be accomplished if top entrepreneurs can learn each other and then pass the learning to others. When doing your job right involves going unnoticed, how do...
The Great Tech Rocketships Initiative (GTRS) 2016 is back again – only bigger and better. It is all set to introduce high-potential tech companies from India to the best in the UK. The initiative was started last year with the intent to provide a platform to startups with innovative and disruptive ideas that have the potential to scale up globally. If you think you have the potential to grow...
iSPIRT Roundtable Delhi – 12th December2015 Centuries ago Columbus took an adventurous sea journey to discover India in search of gold and in the process stumbled upon America. It is ironical that after ages we Indian product entrepreneurs are re-embarking upon the journey to rediscover America in search of gold, just that we no longer trust the sea and prefer to go via the cloud. So on...
Setting up your headquarters in the US and a subsidiary in India is a tested model. Here’s a blog post by Girish Mathrubootham – founder of Freshdesk, very clearly articulating the process. Well then, what’s this all about? The setup we follow at Kissflow is the model in reverse. Kissflow is headquartered in India, with a subsidiary in the US. I couldn’t find much information on this model...
Over the past few years, there has been a lot of investment activity in the B2B Technology product space. One can broadly classify B2B Tech into two categories based on the size of the end clients, and the delivery model (on-premise or Cloud). End Customer Mid-Large Enterprises SMEs Typical Delivery Model On Premise SaaS Most of the recent investment activity in the B2B Tech...
When we started selling our Cloud telephony platform, we had very little idea of what metrics to concentrate on. So we just built the product and winged it 🙂 Now after 4 years, we have a pretty good command of what metrics to concentrate on. What works, what doesn’t. Which channels are better and which sales techniques work. We learnt this the hard way and by reading blogs by David Skok...
