Tagsuresh sambandam

Are you in India/SaaS, and not at #SaaSx2? You missed transparent mind-blowing insights

A

SaaSx event is a meetup organized by a bunch of SaaS entrepreneurs for all SaaS entrepreneurs in India. SaaSx Chennai event enables SaaS start-up founders to learn and share tribal knowledge from SaaS (software-as-a-service) start-ups in various stages of the evolutionary ladder.  Every participant registered for the event and was vetted for fitness with theme of the event. (Do events really have...

Why the CEO of OrangeScape thinks you should go to #PNgrowth

W

Orangescape is one of India’s first true product companies. KissFlow, their workflow automation software for small and medium sized businesses was one of the first successful products made out of India. This makes Suresh Sambandam, the CEO of OrangeScape, a visionary who saw what was coming long before any of us even had an idea about it. As Suresh himself says, it was a slog for him and...

49 Not Out ! Excerpts from Product Nation’s 49th Round Table on selling SaaS products to US customers

4

Pune… the city of life. It’s a place you can easily fall in love with. Fun loving yet grounded folks who talk sense. Light drizzle, clean roads and a young city full of aspiring students who want to change the world. So when Product Nation announced it Playtable in Pune I latched on to the opportunity. Avinash and his iSPIRT team have been doing some wonderful work over the years in...

Building Marketing & Sales Engine for Your Global B2B SaaS Product

B

Recently, India has seen many success stories of product startups in the SaaS category, which are building products for the global market. Here is what we did – Suresh Sambandam, Founder and CEO of OrangeScape (the company behind KissFlow), in collaboration with the iSPIRT team, conducted the 49th #PlayBookRT on building SaaS products for the world. Sokrati (Pune) played a gracious host for...

Everything you need to know to build and scale a SaaS business

E

While new-age global SaaS startups like Zenefits & Slack continue to grow at a feverish pace, India too is beginning to see the emergence of quality SaaS companies like Practo, Freshdesk and Capillary among others. These companies have attractive unit economics, are capital efficient and have demonstrated the ability to compete in international markets. As a result there is strong investor...

Growth Hackers Will Share Their Secrets at SaaSx Chennai

G

This Thursday evening will witness the largest gathering of SaaS founders in India. In the event conceived by iSPIRT called SaaSx Chennai, more than 100 people, largely SaaS founders, apart from a few handful of product industry influencers, will brainstorm on various aspects of a SaaS business, especially taking the SaaS organization from a $10 million revenue to a $100 million revenue. Girish...

Nuts and Bolts of Marketing & selling SaaS products to US customers from India for First Timers

N

In innumerable brainstorming and “gyan” sessions with friends, mentors and experts, one of the most stressed focus area is getting product market fit as soon as possible and then follow it up with scaling sales.  I think most early to mid stage entrepreneurs are instinctively aware of this but struggling with “Hows”.  So when I saw this playbook promising precisely to explain how, I grabbed a...

Raja the Raja ! We miss you!

R

Dear Raja, We have collaborated on many blog posts in the past but we are struggling to shoulder the burden of this one. People say you are 63, but you worked like a 23! You didn’t care what people thought about your views – you boldly put them forward. You worked for a large company but you cared for the success of innovation in smaller startups. While your mates were fighting for their...

M&A is critical for the Product Startup ecosystem in India

M

Small $20-30m M&A transactions are the lifeblood of Silicon Valley. Over 400 such transactions happened last year. Israeli companies accounted for over 20% of these transactions. India had only a couple of transactions to speak of. This has to change of Indian has to become a Product Nation.  iSPIRT is focusing on this issue through its soon-to-be-announced M&A Connect Program. The...

Domain knowledge is key to building successful B2B products

D

Suresh Sambandam is the founder and CEO of OrangeScape, a company he set up along with colleague from Selectica, Mani Doraisamy. OrangeScape provides a Platform as a Service (PaaS) to build domain rich solutions, easily and fast. The company recently launched KiSSFLOW, the first workflow-as-a-service exclusively for Google Apps which seamlessly integrates with Google mail, docs and contacts. In...