At ShimBi Labs, simplicity is the biggest motivation for us, and it reflects in our people, office and our products too. I developed the appreciation for simplicity from Steve Jobs and the product he created at Apple. Simplicity works because the world is so complicated, and when you do something simple, it stands out. People need a good product with advanced capabilities and high usability, but...
Two copies of Walter Isaacson’s biography of Steve Jobs have been on my bookshelf for close to two years now, but the size of the book deterred me from starting to read it. I didn’t think I was ready to read 570 pages about the enfant terrible, particularly after I heard that the book had several instances of his petulant and downright bad behavior. So, I must thank my colleague and friend Sourav...
The best marketer of our time was, inarguably, Steve Jobs. And everything Steve Jobs did was aimed at one thing – marketing his products. His presentations were performances, his product demos were carefully directed and choreographed; there was an air of showmanship about everything going on at Apple leading to a launch. Even their support stories became huge news. Walter Isaacson and...
Who said YouTube is a waste of time? It can even teach you on how to come up with a great company or product name! Naming a company or a product is so crucial in a product start-up. You can call your services company – “The Great Maharashtra IT Services and Systems Company” and your clients may not care too much! Product startups, especially in the consumer space, need to think...
