Tagsmall businesses

Can you implement Growth hacking in your small business?

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With new start-ups coming up on a daily basis, the competition in the market is intense. To be successful in this competitive world, you have to think beyond the ordinary. This is probably why growth hacking has become the go-to word when looking for people you may want to hire! If you can scale your growth beyond a linear curve and find multiple ways to expand your reach multi-dimensionally, you...

User experience and User acquisition are key strategies that a startup should pursue relentlessly – Nitin, CEO of Zepo.in

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ProductNation interviewed Nitin, CEO of Zepo.in to understand his successes in enabling Indian businesses sell online. Zepo.in boasts of enabling more than 1200 businesses to sell online within a short span of 30 months. Read further to understand the key aspects that facilitated this success…  What was the motivation to start Zepo.in?  The idea of Zepo.in came as a result of some challenges I...