(Post 2 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability standards on their products.) In my last post, I introduced a discount usability engineering method called the ‘Expert Usability Review’ – A method best suited to start-up’s who...
(Post 1 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability standards on their products.) ProductNation in collaboration with a few like-minded design professionals, recently put together an informal forum for designers, engineers, product managers &...
We all know quite well the value of Design to business, and Design Thinking to problem solving. But what remains a bit fuzzy for many start-ups, organizations & individuals is the gap between thinking and doing or making it happen. In this time of volatility and complexity, the role of design to drive meaningful innovation and change is growing and while there are multitude of factors that...
In the last 2-3 years there have been well designed products coming out of the NCR startup ecosystem. Mettl, Visual Website Optimizer, Paytm, and Oogwave, especially come to mind where Design Thinking has been an integral part of the product development process, and not an after thought by giving it just a cosmetic veneer. There is a noticeable increase in design sensibility while attending...
Notes from the Product Management Roundtable In Bangalore. Having attended the first ever iSPIRT Roundtable on Product Positioning in Bangalore and closely followed the second one held in Delhi, I was eagerly looking forward to the Round table in Bangalore on Product Management by Sridhar Ranganathan. Sridhar is a senior Product Management professional having spent considerable time in product...
BSB is a start-up funded by Bharti & SoftBank building mobile products for the Indian market. Hike is a messaging app which allows instant messaging and group chat on your phone with friends who have Hike, as well as those who don’t have Hike. We caught up with BSB’s head of products and strategy, Kavin Bharti Mittal (KBM), to talk about Hike, right before he was getting ready to launch Hike...
In my experience working with Entrepreneurs for the past 9 odd years and possibly have seen a few thousand startups, there is one key attribute that instantly sets apart the startups that just might make it, to the ones that would struggle – the clarity on the problem they are trying to solve. While we have made it a mandate in events like In50hrs that explaining the problem is crucial, we...
From being the protagonist of an Adoor Gopalakrishnan national award winning movie to a graphics trainer, from a book publisher to a printer, from services to products, our guest today has been there, done that. Meet Vish, the MD of Logical Steps. ProductNation: Hi Vish. Welcome to Product Nation. Let us begin with your story. Vish: I was born in an entrepreneurial family. My family ran a...
Picasso is purported to have remarked, “good artists borrow, but great artists steal.” He probably did not mean it in a literal sense. He wanted to inspire us from great works of arts and re-interpret or re-imagine them in a different way. Here are some references that have inspired us to become better designers. 1. Balsamiq: Its simple...
I am a foodie. And a big Zomato fan, no pun intended anywhere. Here, I am going to talk about everything we foodies love about Zomato and all the things it could do better. For the uninitiated, Zomato is a restaurant discovery platform with 74,800 restaurants listed across 19 cities and 4 countries, and claims to have served 62.5 million foodies till date. More simply, it is about food and where...
