CategoryReview

Wooqer – Successful customer adoptions validate product tagline

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Wooqer is a platform primarily designed to drive communication & engagement across cross-functional, geo-distributed enterprise groups. Wooqer tagline reads “One platform. Unlimited possibilities” and true to this statement, its customers have leveraged it in many use cases where people communicate & engage, specifically in: – Training & assessments: Induction, product, soft...

Indix: Building the world’s product information repository

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Indix is a SaaS + Big Data product intelligence platform that allows businesses to organize, analyze, visualize and act on the world’s product information in real-time. Indix uses big data analytics and visualization to deliver actionable insights. Indix also offers APIs for developers to build product rich applications. It was founded by former Microsoft VP, Sanjay Parthasarathy, who previously...

India has the potential to create great product companies. The ecosystem is evolving and we are glad to be part of it

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Anup Tapadia, CEO, TouchMagix, has revolutionized interactive systems with his innovation. Driven by an aspiration to innovate and deliver great experiences in gesture based interactive display systems, his products have reached numerous brands and consumers since the company’s inception a few years back. His work has earned him recognition from the likes of Bill Gates, Dr. Abdul Kalam, Dr...

PromptCloud is a powerful cloud-computing DaaS (Data as a Service) engine involved in 'Big' data acquisition

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PromptCloud is a powerful cloud-computing DaaS (Data as a Service) engine involved in ‘Big’ data acquisition. PromptCloud crawls data that’s spread all across the web and converts it into meaningful insights. It was founded by Prashant Kumar. Before starting PromptCloud in late 2009, Prashant was at Yahoo! with their data team working on Yahoo! Frontpage which was one of its hottest...

Quick Research / Usability Methods: Heuristic Evaluation

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(Post 2 of a series on quick research and usability techniques. Start-up’s can use these techniques fairly easily to connect to and understand their end users better, as well as maintain usability standards on their products.) In my last post, I introduced a discount usability engineering method called the ‘Expert Usability Review’ – A method best suited to start-up’s who...

Aurus Network CourseHub: Delivering on the promise of classroom-in-the-cloud

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Aurus Network was founded in 2010 with the vision to make quality education accessible to masses at affordable prices. It is revolutionizing the way distance/online education is delivered. Aurus offers CourseHub, its flagship product, which is a cloud-based solution for educational institutions (higher education, test prep and training,schools, etc.) to capture, store and deliver (live or on...

Pixel Jobs – Product review of a job portal by designers for designers

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Pixel Jobs, designed by the talented folks at Sparklin, is a refreshing look at the boring world of job portals. The problem to solve was simply, “How to get a job post seen by the best creative talent?” An old fashion job-board served as a physical metaphor to yield a clean, simple and inviting job portal cheekily named – Pixel Jobs. It has nifty filters to make searching easy...

A product's success goes beyond its features

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It is an irony of sorts: the more things get real, the more they need to go virtual; and the more virtual they get, the more there is a need to balance the two with Augmented Reality. That is the case with events. As events – trade fairs, conferences, seminars, exhibitions – become bigger and span multiple dates, multiple venues, have multiple tracks and hundreds of exhibitors and thousands of...

LurnQ: Indian startup that’s building a personalised MOOC

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Update: Some readers have asked for information about MOOCs. A (MOOC) massive open online course is an online educational resource that is available for open access via the web. MOOCs originated around 2008 within the open educational resources (or OER) movement. For more, refer to the Wikipedia link. Online learning is undergoing a paradigm shift and this Forbes article is a pointer of the shape...

Zomato "gets" foodies, and it gets them so well

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I am a foodie. And a big Zomato fan, no pun intended anywhere. Here, I am going to talk about everything we foodies love about Zomato and all the things it could do better. For the uninitiated, Zomato is a restaurant discovery platform with 74,800 restaurants listed across 19 cities and 4 countries, and claims to have served 62.5 million foodies till date. More simply, it is about food and where...