In an explosive SaaS market with entries from all over the world, survival is not enough. “Survival is not Enough” is the theme of #SaaSx4, scheduled for 17th March in Chennai, and like last time we are heading to the beach. 🙂 SaaSx is a community for SaaS founders by SaaS founders, so if you are just contemplating starting a SaaS business, this event is not for you. This is the 4th edition of...
Who am I writing this for: people who are building or managing a Customer Success function. What’s my key point: your CSMs need to provide value, and for that it’s better they specialize based on industry (or business-type) versus round-robin or regional distribution. Our experience with the Hubspot CSM When we bought Hubspot as our marketing automation platform, we were assigned a customer...
In 1999, Vistaprint, a four-year-old French startup, launched its internet-based printing services in the highly competitive US market. Going against the popular advice to target the bigger companies (who would spend more money on printing), the Vistaprint team went for the micro businesses (who were then considered as a terrible market, as they were close to impossible to reach). To tackle that...
You are what you measure. This is especially true for SaaS businesses. Our goals and endeavors center on user growth, delivering consistent value, and profitability. This again depends on the efficiency with which customers can be earned, and nurtured. All this begs a question: how do you know and measure the most crucial KPIs to achieve said goals? Well, I know this is subjective. Because it...
Step-by-step secrets of deciphering the digital world. We are an ERP product company. Our ERP solution, Syscon Cronus is targeted for manufacturing industries. We have all along for the last 20 years were been following traditional marketing route, out-bound. Though being an IT company, may be due to my manufacturing background and our Customers are from the same segment, we never put our stake...
When a capsule is launched into space, the initial rocket gets it off the ground. However, that rocket can only get it so high. Eventually it runs out of fuel and the structure needs to drop off. At that time, a second rocket booster ignites and continues to propel the capsule into space. In the world of startups, getting your company into orbit usually takes a few power boosters to get there...
Marketing for beginners The morning of the SaaSx3, saw a round table by Pallav Nadhani, CEO of Fusion Charts. And I was one of the few lucky people who managed to find a seat at this already cramped round table. Pallav, kick-started the session with a question: Who are you & what will the world miss if your company dies in 10 years? The question (although slightly morbid) did its trick. It...
The story of how Freshdesk grew 500% in revenue in 12 months, and how Girish Mathrubootham and team went about telling us how they did it at SaaSx 2016. “How many of you recognize this man on screen?” Girish Mathrubootham, CEO of Freshdesk, asked the room. He was gesturing to a picture of a man with thinning dark brown hair, a wide forehead, and a familiar crooked smile. A lot of hands went up...
I travel to India once every quarter to catch up with our India team based out of Coimbatore. I was planning to attend SaaSx for a while now and this time, it was perfect timing the event is scheduled on 2nd April, right in the mid weekend of my India trip. This is an invitation-only event, I’m thankful for the organiser to get me involved. With 200 attendees where the majority of them are...
I took SaaSy bus to attend SaaSx3, a fun journey networking and ice break session among SaaS founder The sessions were on common challenges from funding to hiring right resources and also instant mini FinTech RoundTable (picture below). The venue was at Chennai (Mahabalipuram) well described by above tweet and event started with afternoon session by Pallav Nadhani of FusionCharts on Referral...
