SaaS business – Product Nation

Becoming Cash Flow Positive In SaaS Business & Growing Revenue By 3 Times In 3 Months: The ShieldSquare Story

In #MadeInIndia, Growth Hacking, Growth Stage, Scale Stage

April 30, 2016

6 Min read

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In Q1 2016, we saw our hard work payoff. We achieved some notable milestones. We became cash flow positive and our annual revenue rate (ARR) grew by 3 times in 3 months. We expanded our customer base to 68 countries (with over 90% of the revenues from outside our home base), and doubled our team to 50. Our Average Revenue per account (ARPA per year) has doubled to $10,000. Above all, we pushed...

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‘SaaS’ – the product advantage and need

By Sudhir Singh

In Policy, Post Product Market Fit, Pre Product Market Fit

April 29, 2016

9 Min read

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India has all the potential to lead the world in the SaaS segment, yet the largest number of SaaS companies relocate out of India, for want of ease-of-doing-business. SaaS is one of the major blocks in the emerging Software product Industry of India and it needs urgent attention in this digital economy age. Whether SaaS is a product or service is often debated. From the perspective of integration...

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Why WebEngage's CEO @avlesh wishes #PNgrowth existed a few years ago?

By Rohith Veerajappa

In PNgrowth

October 2, 2015

2 Min read

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WebEngage is probably the most important product startup from India’s business capital Mumbai – it builds customer engagement tools for SaaS businesses, is very popular and successful, and is used by thousands of businesses worldwide. Avlesh is one of the original hustlers of the Indian ecosystem, and he has built a world class product company in a matter of just four years. When we talked...

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Jump Start Your SaaS Business by Selling to US Market: Learn the Nuts and Bolts from Whodunnit

By Venkatesh Krishnamoorthy

In Marketing, Post Product Market Fit, Pre Product Market Fit

March 26, 2015

2 Min read

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Are you a first time SaaS entrepreneur targeting the US market? Learn it from the masters through the Jump Start Guide to Desk Marketing and Selling for SaaS put together by Krish Subramaniam (Chargebee), Niraj Ranjan Rout (GrexIt), Sahil Parikh (Brightpod), and Suresh Sambandam (KiSSFLOW). Aaron Ross launched the guide during the first SaaSx event in Chennai put together by iSPIRT, attended by...

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My Learning while building a Bootstrap Startup in India

By Pushkar Gaikwad

In #BootStrapping

November 18, 2014

6 Min read

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I had written a post How I built a 1100+ users SaaS business as a Single Founder with Zero Marketing Budget some time back which got covered at YourStory. Since then I have got lot of mails asking many questions, I did tried my best (and will always be) to answer to everyone but it is not possible to reply to everyone so I thought I should write down a post putting down all my learning. I feels...

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How to Structure Sales and Marketing in a SaaS Business

By Venkatesh Krishnamoorthy

In Content & Marketing, Playbook RoundTable, Sales

November 5, 2014

9 Min read

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The discussions continued post-lunch in the Playbook Roundtable led by Girish Mathrubootham, CEO and founder of Freshdesk, organized at the Freshdesk office in Chennai. During the extended session, Girish outlined the sales and marketing structure in a SaaS business. While this may be only taken as a pointer to setting up the sales and marketing teams, each business owner needs to focus on the...

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Customer Acquisition Models for a SaaS businesses

By Sumeet Kapur

In Marketing

March 5, 2014

3 Min read

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Software-as-a-Service is paradigm shift for the software industry. The most profound impact of SaaS is on the software businesses revenue and cost models and therefore the cascading impact it has on the way the business is organised. Customer Acquisition for a SaaS business therefore requires a complete re-think. Since you are not going to get your money up-front, how are you going to fund the...

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