According to Content Marketing Institute, 90% of the companies are using content marketing, however only one third of third of them are satisfied with the response that they get. According to DemandMetric, it is 62% cheaper than the traditional marketing. Is content marketing an integral part of your startup? Are you pouring in hours of hard work and efforts to build a strong brand on the plinth...
Congrats for climbing the corporate hierarchy to become the Chief Marketing Officer. You deserved it, after all the hard work that was poured. Now I offer my condolence. Until you step into the shoes of Chief Loyalty Officer, you’ll sooner or later be by replaced by someone else. Am I sounding preposterous? Here is the best proof. Apple that dominates the smartphone market. Their all-time record...
Being context aware is about knowing location, identity, activity and time. Many context-aware technologies give a huge importance to location, but location is just one aspect of context, not the context. Location awareness can improve user experience, but knowing a user’s preferences and specific environment makes it all the more personal and all the more powerful. Mobile apps and devices...
The discussions continued post-lunch in the Playbook Roundtable led by Girish Mathrubootham, CEO and founder of Freshdesk, organized at the Freshdesk office in Chennai. During the extended session, Girish outlined the sales and marketing structure in a SaaS business. While this may be only taken as a pointer to setting up the sales and marketing teams, each business owner needs to focus on the...
Today, a stream of regular and engaging content can get people talking about any organization. While this is definitely good news for start-ups, the reality is that they often don’t have the time, resources or know-how to turn their organization into a lean, mean content marketing machine. Just like that, developing content often gets relegated to the bottom of the team’s to-do list, or simply...
Walt Disney drew the mouse in 1928. That’s 86 years ago ! And until recently, cartoons were for kids. Pixar made adults fall in love with Animation. And pay for it. It started in 1995 with Toy Story and recently evangelists like James Cameron and Steven Spielberg have set new standards with content like Avatar and Tintin. Of course – these productions are expensive and are designed for a...
