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Everything you need to know to build and scale a SaaS business

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While new-age global SaaS startups like Zenefits & Slack continue to grow at a feverish pace, India too is beginning to see the emergence of quality SaaS companies like Practo, Freshdesk and Capillary among others. These companies have attractive unit economics, are capital efficient and have demonstrated the ability to compete in international markets. As a result there is strong investor...

Why are Indian startups so SaaSy? I took a bus ride with 40 entrepreneurs to find out

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Reblogged from TechinAsia with the permission of the Author – Malavika Velayanikal I stumbled at pricing initially. I sold my product at an 80 percent discount to a customer who kept pressing for more. After that the customer took me for granted, demanding more and more and more. Instead I should have tried to make him understand the value in the product. If he didn’t get it, I should have...

Announcing the 4th batch of 10 companies @InTech50 2015

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InTech50 2015 (a flagship event of iSPIRT & Terenne Global) is happy to announce the fourth batch of 10 finalists. Congratulations to all the following finalists…listed alphabetically. The first, second and third batch of 10 companies has been announced before. Accelpro Technology – transforming better technology ideas into business growth and better economies while addressing the much...

Jump Start Your SaaS Business by Selling to US Market: Learn the Nuts and Bolts from Whodunnit

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Are you a first time SaaS entrepreneur targeting the US market? Learn it from the masters through the Jump Start Guide to Desk Marketing and Selling for SaaS put together by Krish Subramaniam (Chargebee), Niraj Ranjan Rout (GrexIt), Sahil Parikh (Brightpod), and Suresh Sambandam (KiSSFLOW). Aaron Ross launched the guide during the first SaaSx event in Chennai put together by iSPIRT, attended by...

Nuts and Bolts of Marketing & selling SaaS products to US customers from India for First Timers

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In innumerable brainstorming and “gyan” sessions with friends, mentors and experts, one of the most stressed focus area is getting product market fit as soon as possible and then follow it up with scaling sales.  I think most early to mid stage entrepreneurs are instinctively aware of this but struggling with “Hows”.  So when I saw this playbook promising precisely to explain how, I grabbed a...

Indian Mid-market SaaS companies: Forging a new path to disruption

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SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are less complex, plug-and-play...

Second 10 of the 50 Finalists: #InTech50 Most Innovative Products from India

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InTech50, a joint initiative by iSPIRT and Terrene Global Leadership Network, that recognizes most promising software products by India’s entrepreneurs, is pleased to confirm the Second set of 10 selected products from over 200 nominations. Check out the First 10 of the 50 Finalists: #InTech50 Most Innovative Products. The elected products that represent inspirational and pioneering concepts in...

Domain knowledge is key to building successful B2B products

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Suresh Sambandam is the founder and CEO of OrangeScape, a company he set up along with colleague from Selectica, Mani Doraisamy. OrangeScape provides a Platform as a Service (PaaS) to build domain rich solutions, easily and fast. The company recently launched KiSSFLOW, the first workflow-as-a-service exclusively for Google Apps which seamlessly integrates with Google mail, docs and contacts. In...