Tagand Suresh Sambandam

India SaaS Survey 2016 – Decoding our SaaS industry

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Strength of a industry is not just judged by how much it contributes to the economy. There are a number of factors to consider and surveys play a major role in painting a clear picture. The India SaaS Survey is all about getting the pulse of the burgeoning SaaS ecosystem in our country. A survey of this kind is indispensable in drawing an insightful analysis and in getting credible benchmarking...

Survival is not enough if you are a SaaS founder in India

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In an explosive SaaS market with entries from all over the world, survival is not enough. “Survival is not Enough” is the theme of #SaaSx4, scheduled for 17th March in Chennai, and like last time we are heading to the beach. 🙂 SaaSx is a community for SaaS founders by SaaS founders, so if you are just contemplating starting a SaaS business, this event is not for you. This is the 4th edition of...

Nuts & Bolts of Marketing & Selling in US for First Timers: A crash course playbook!!

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After releasing recently SoftALM and SoftAgile (Agile Project & ALM Tools), we at JamBuster were trying to decide on how to sell these tools in US.  We had sold software services in US earlier, but selling software product to US from India is new to us. So we were looking for some help! They say- we start seeing things, when we start looking for them.  I noticed an email from Avinash Raghava...

#SaaSx2 is here – The premier event for SaaS companies looking to scale

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When SaaS was discovered by India, a group of young people saw its potential and built incredible businesses around it. These were the originals, the first SaaS hackers. We brought a few of them together in March this year, under the banner of SaaSx1, so other SaaS entrepreneurs could learn from them, and don’t have to commit the same mistakes all over again. The idea was that the learning...

Jump Start Your SaaS Business by Selling to US Market: Learn the Nuts and Bolts from Whodunnit

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Are you a first time SaaS entrepreneur targeting the US market? Learn it from the masters through the Jump Start Guide to Desk Marketing and Selling for SaaS put together by Krish Subramaniam (Chargebee), Niraj Ranjan Rout (GrexIt), Sahil Parikh (Brightpod), and Suresh Sambandam (KiSSFLOW). Aaron Ross launched the guide during the first SaaSx event in Chennai put together by iSPIRT, attended by...