Latest stories

Going Digital – A simple framework

Today, everyone talks about going Digital. Renowned strategy and customer experience consulting firms have renewed themselves as Digital Transformation agency. Softskill trainers have become Digital marketing consultants. Large industrial conglomerates have become Digital industrial company by a creating a platform for Digital aficionados to develop custom apps. New roles such as Chief Digital...

“Vertical SaaS” Deep Dive #PlaybookRT in Bangalore

If I were a Cobbler it would be my pride.. The best of all Cobblers to be.. If I were a Tinker, no Tinker beside Should mend an old kettle like me.. The above poem defines vertical SaaS to a T! When I got an invite from iSPIRT that there was going to be a roundtable on Vertical SaaS, I jumped from my chair with joy! First of all I discovered only recently via iSPIRT that there’s a buzzing...

You may have a viable product but do you have a viable business?

(Also posted on LinkedIn here). I’m a big fan of the “Lean startup” movement. Steve Blank, Ash Maurya and others have done amazing work around innovative, startup companies. Two of my most recommended books in this area are The 4 Steps to Epiphany and Running Lean. I strongly recommend every founder read these. Shockingly, most haven’t! I’ve come across a new breed of founders who are well versed...

5 reasons why you should NOT attend #SaaSx4

SaaSx4 is here! It is an event for SaaS founders, by SaaS founders. Generally, event invites to entrepreneurs focus on why it is imperative to network and learn at the event. SaaSx is different though. Here are 5 reasons why you shouldn’t attend the event! You hate criticism!   SaaSx is all about learning. The speakers and mentors at the event will be honest and brutal in the feedback they dish...

From Bootstrapped to Angeled : Is it your idea or product ?

You’ve shaped up your business idea to flag off. You have a pool of talent believing in that idea and lined up with working prototype with feedback. Now, it’s time for funding to take your idea to concept to design to product to a successful business. Depending on the idea, startup projects can be particularly expensive and often incur new, unforeseen costs. That is particularly true of...

Survival is not enough: #SaaSx4

Note: SaaSx is an invite only event, for SaaS founders, by SaaS founders.  Are you ready to push beyond SaaS survival? Are you all set for Chennai on March 17th? The SaaS world is changing. Niches are breaking out, the number of SaaS startups is increasing by the day. Competition is fierce and being SaaS is not sufficient. If you’re not the best in your market in some way that your customers...

Place of Effective Management (POEM) of a business

Finance minister had announced during budget 2016 that place of effective management (POEM) will determine if a company is resident in India or not. Accordingly, this was notified in Finance ACT 2016 as under. The details of what will determine the place of business rules was not decided in the Finance Act 2016. The POEM provisions was supposed to become effective from April 2017. The detailed...

Survival is not enough if you are a SaaS founder in India

In an explosive SaaS market with entries from all over the world, survival is not enough. “Survival is not Enough” is the theme of #SaaSx4, scheduled for 17th March in Chennai, and like last time we are heading to the beach. 🙂 SaaSx is a community for SaaS founders by SaaS founders, so if you are just contemplating starting a SaaS business, this event is not for you. This is the 4th edition of...

Why No One Responds To Your Customer Success Managers

Who am I writing this for: people who are building or managing a Customer Success function. What’s my key point: your CSMs need to provide value, and for that it’s better they specialize based on industry (or business-type) versus round-robin or regional distribution. Our experience with the Hubspot CSM When we bought Hubspot as our marketing automation platform, we were assigned a customer...

Startup Playbook for Potential Strategic Partnerships

We spoke to couple of Indian product founders (who went through M&A or strategic investments) and friendly lawyers to extract advice on tips that they will keep in mind when making their next deal. Two key things emerged Unlike a product sale where the value to different buyer is roughly the same, in case of companies dynamics are different. Here the value is completely based on what is...