Building a Product Ecosystem for Startups in NCR region

Despite a lot of matter that is available and the ease with which people network, setting an Product Startup in the NCR region is fraught with challenges that few can perceive in other parts of the country. For one, it is the sheer size of the region, effectively sprawling across three states, dealing with three different governments which pose a challenge. Gurgaon houses some of the larger MNC Services companies and has a very different approach from Product companies functioning out of Noida.

For most entrepreneurs, running a product startup, challenges are aplenty. It is hard to find the right talent – just not skills but also employees, who understand product development and marketing. Once you develop a product, you will find that customers are unfamiliar with ‘Do it Yourself’ model. It’s altogether a different challenge to scale the sales and product.

If you can relate, you will be happy to know that we are launching a platform for NCR Product Startups. It will be a community driven initiative to help out fellow members in the products space. This will be by the Product guys for the Product passionates.

We have put together a short survey to understand where your main pain points are. This will help us lining up help from experts hidden in deep trenches to positively impact your business. Feel free to forward this to folks who can benefit from this initiative…also dont forget to write to us at ncr@pn.ispirt.in if you would like to volunteer. Thank you and looking forward to creating something which Product Folks will love 🙂

About the author

Avinash Raghava
  • Chirag Ahuja

    Avinash .. great initiative .. and kudos to you for leading the charge along with the awesome Startup gang in NCR … An obvious question i have is — whats the difference in MNC services based in gurgaon, relative to noida as you mention?

    I completely agree that generally, entrepreneurs are heavily product/service focussed and lack the understanding and skill set to take the product to market. This might be more so in India, considering we are very good on technical side and might lack the courage to “get out of the building” and face the challenge to sell the product and get rejected, and be forced to pivot.

    One thing that i can certainly say from my limited experience, is that one needs to create/develop a rock star team that has ALL the skill sets need to make the BUSINESS, and not just the PRODUCT successful. Its a subtle difference, but often ignored by early stage entrepreneurs. At TranscribeMe, we realized this early on, and have made it our top priority, to invest both time and money in building a great team .. from sales to marketing to technology to operations .. its HARD, but definitely something that i cherish the most in our scrappy 1 year old startup 😉

    • Avinash

      Hey Chirag, Good to hear from you and thanks for the detailed response.
      1. Gurgaon has some of the large MNC services companies…very few of the Product companies seem to be contributing to the startup eco-system and NOIDA seems to have most of the Product Startups…we somehow need to work together and take the help of the MNCs…so that NCR can also make some noise…as of now…Bangalore, Chennai & Pune are making some good noise 🙂

      It will also be great to hear ideas from you on what can be done so that startups like your can gain. Hope you have filled the survey form online.