Taguser experience (UX) principles

Part 2: Emotionalizing the software products .. Uh…what?

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The first step: build customer empathy Microsoft built test tools in Visual Studio 2005 to address a virgin test market worth about USD 3 billion at the time. However, the product met with little success and did not create much excitement in the test community. A later in depth observational research of testers to see how they work—what’s their workflow, what tools did they use, what’s their...