Product management and development teams have been using A/B Testing on the web to optimize the experience for users. However, doing A/B testing on mobile has been a challenge especially because the way native apps are deployed currently: – Native apps are deployed via the marketplaces, making MVP and beta releases very difficult. – The app stores, especially iTunes, has a review...
Appiterate: Instant publishing & A/B testing on mobile apps using visual editor for iOS and Android apps
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