In case you aren’t updated on the current affairs, 2014 is shaping up to be a controversial year; and we’re not referring to Justin Bieber’s antics, Mr. Kejriwal’s dharnas or Mr. Modi’s development stories. Instead, a new contention is brewing in the annals for us which is every entrepreneur’s one of the worst nightmare: deciding how much to charge for your product 😉 Pricing is one of the most...
As a part of my product management training, I insist on the importance of understanding of behavioral science while managing products. I am both puzzled and irritated when a participant, that is mostly an MBA educated product manager tells me – Viveck, can we skip to the section of how to write a PRD as these principles are only relevant to my boss, VP – Product Management. On the...
In the course of my career, I can’t remember how many times I have heard some version of this phrase from entrepreneurs. In fact, there is a thriving industry that has grown to service exactly this need: door openers that use their connections to get warm introductions to companies for a retainer and a commission. Even with that, why is it that most startups fail for lack of sales? Is it because...
