I moved into a product role recently but for the majority of my startup life, I was in marketing. One of the things I always had lacking in my toolbox was a simple expense tracker. I looked around a lot but the best option was what I was already using and wanted to move on from — Google Sheets. What’s wrong with a spreadsheet? Google Sheets is a great way to record marketing spends compared to...
On 1st Feb 2014, we launched a new website for FusionCharts after 7 months of intense work. And two months after launch, now that we are done fixing all the bugs and optimizing the important touchpoints, I thought it might be a good idea to share everything that went into the new website – right from the objectives we set for ourselves to the tech and design choices we made to the SEO and...
Great people have come, and great people have gone. But what they have left behind for us is timeless wisdom that has survived the change of marketing models from 4Ps to 4Cs, Al Gore inventing the Internet and funny cats doing funny things. Here’s bringing to you marketing wisdom from eons back, and their translation in today’s world. Only two things are infinite, the universe and...
