TagSaaS companies.

Clearing the confusion on – SOFTEX form filing need

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There are instances, when Software exporting companies operating outside an export oriented scheme (STP, SEZ, EOU etc.) are advised, that there is no need for them to file SOFTEX forms. The young entrepreneurs in Startups, obviously get confused on this. In some cases, companies stopped getting SOFTEX certification done, after complying in past when they moved out of STP/SEZ schemes, owing to...

SaaS India struggles with Inbound Lead Response

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As Indian SAAS companies are aspiring to make a global footprint, the sales growth can make or break their goals. Companies who respond fastest as compared to competitors always have first mover advantage to close sales. According to the Harvard Business Review, companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful...

Building Marketing & Sales Engine for Your Global B2B SaaS Product

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Recently, India has seen many success stories of product startups in the SaaS category, which are building products for the global market. Here is what we did – Suresh Sambandam, Founder and CEO of OrangeScape (the company behind KissFlow), in collaboration with the iSPIRT team, conducted the 49th #PlayBookRT on building SaaS products for the world. Sokrati (Pune) played a gracious host for...

Starting with an SMB focus vs. enterprise for SaaS companies. Which is better?

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In the initial days of your SaaS startup, when you are doing user development, you may find that your product will help both SMB (Small Medium Business) users as well at Enterpriseusers. There’s a tendency to then focus more on the “customer” development than the user. Assuming you have spent enough time on the user, there is a serious possibility of getting distracted from your mission by doing...