Product pricing is a touchy feely subject, hence the following disclaimers for I get into it… There is NO one-size-fit-all solution to your pricing problem. Don’t look for a one time silver bullet for product pricing. Pricing varies drastically between verticals, products, company stage, etc. This article is meant to give thought frame work around pricing and not a meant to be a perfect...
Since the time Philip Kotler wrote his valuable tome on Marketing, technology has evolved so much that new pricing models like Freemium pricing are possible for both Consumer-oriented and Enterprise-oriented product startups. In addition, Free Trial pricing models and conversion to paid ones are common in both. In a price-conscious society like India, pricing can mean all the difference between a...
Background – I was fortunate to be invited for the #FoundersMeet 2; informal get-together of 7 startup founders last year. This time around Anirudh, Sid, Nischal, Deven and I suggested to move it beyond our circle and extend it to 20 startups to come together and share our small success stories, failures and challenges. We also wanted to create a strong connect for ‘Mumbai-Pune Start-up...
Waybeo Technology Solutions was launched in December 2009 and was selected by Nasscom as one of the top 15 emerging, innovative companies in India in 2012. Its product, BounzD, is a global inbound communication platform enabling instant voice assistance to customers using a variety of mobile devices. In this interview, CEO Bushair AP discusses aspects of staying focused in the journey of product...
When a bunch (around 45-50, I didn’t keep the count) of Product enthusiasts – with experience accumulating into decades – gather at a single place to share their learning on specific topic in a compact & well-moderated session of 2 hours, it’s worth every bit. That’s how I felt coming out of the inaugural session of #PNMeetup – Pricing for Enterprise Sales: Specific & Important...
Get this right and you have taken the first step towards success in your software product venture, whether on the web or on-premise. As a corollary, if this is not clear, then no matter how sophisticated your product is, it will always be a struggle. As many entrepreneurs are aware, the success of a product depends on the product itself, the pricing, the promotion and the physical distribution as...
