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Sales Wisdom from Million Dollar Product Companies

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Why Buy Mine? This is the question I have kept asking myself ever since Pallav and Paras did their “Global Lean Sales” session at the #PNCamp in November. I used to send a long email before and often had to explain a lot to why we charge higher. Now I just use the below message and it does the job. There is nothing different from what we were doing earlier. But our message to our market is now...