Tagmarket segments

The Entrepreneur’s Guide To Estimating Market Size For It’s Startup

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Note: Before I begin, I would like to clarify the difference between market potential and revenue estimate. I have often seen entrepreneurs use the two terms interchangeably. Market Potential Market Potential is about estimating the size of the overall market opportunity. It is a sum total of the potential revenues of all players who are addressing that opportunity, if all the potential customers...