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Testing Time for a Bootstrapped Entrepreneur: 7 Practical Lessons for Software Product Testing

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What’s a bootstrapped entrepreneur’s favorite three alphabets? The answer is DIY and there are no prizes for guessing! One of the things every bootstrapped entrepreneur should do is to take ownership for testing their product and not leave it to the engineering team. Wondering why this is important? Here are four great reasons why you should get your hands dirty! Keep the working product aligned...

3 Marketing Hacks for Bootstrapped Entrepreneurs

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If I say “the startup scene in India has taken off in a big way”, it’s probably the biggest understatement of this year! Startups are sprouting from every corner of this country fueled by big success stories. An eager online and print media are doing their best to fan the flames of entrepreneurship. That’s why India has now the third largest base of Startups in the world. The glamour of starting...