Tagispirt playbook roundtable

Why I’m doing what I’m doing!

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I’m forever being asked a question by the people I meet during my travels, events, etc. I usually smile and avoid it. Or let someone embarrass me by talking about how important and selfless my work has been and is being. But I’ve never really tackled that question on my own. Perhaps I needed to think about it myself. A few days ago, when I was looking back at three years of Playbooks, the action...

Drinking from the firehose at iSPIRT PlayBook Roundtable (on Effective Product Management) at Delhi

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When nearly two dozen product enthusiasts sit around a table passionately talking for 4-½ hours, expertly addressed by two product veterans – Amit Somani and Amit Ranjan, you can expect an information overload. And, it did seem like drinking from the firehose, trying to capture all the takeaways in the intense back and forth, where even a tea-break seemed imposed. A blast it was – this...

Some Takeaways from the First iSPIRT Playbook Roundtable on Positioning & Messaging for Products

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“99% Practice, 1% Theory”. This was the ground rule laid down for the session by the workshop facilitator Shankar Maruwada at the beginning. Sounds very much like the tagline of a popular softdrink brand that’s No Bakwaas! No wonder it came from someone who has loads of experience in the FMCG space, built and sold an analytics company and has more recently given life to what is arguably India’s...