TagGoogle Analytics

August 30, 2016

2 Min read

You are what you measure. This is especially true for SaaS businesses. Our goals and endeavors center on user growth, delivering consistent value, and profitability. This again depends on the efficiency with which customers can be earned, and nurtured. All this begs a question: how do you know and measure the most crucial KPIs to achieve said goals? Well, I know this is subjective. Because it...

Mobile Product & Growth Hacking RoundTable #playbookRT by @amitsomani & @VishalAnand

By Nikhil Kulkarni

In iSPIRT, Playbook RoundTable, Product Management

July 21, 2015

6 Min read

Having a completed a half century of RoundTables, the iSPIRT team was back with the 51st RoundTable on what’s currently the hot topic of discussion and debate in the startup community – mobile! A lot of startups are also trying to figure out their mobile strategy and this was evidenced in the great interest shown by startups in participating in this RoundTable. And why not? It’s not too...