TagCompetitive Positioning

October 24, 2014

7 Min read

As we build (software) products, the competition is something that we need to stay ahead of, but how? Especially building products for different markets, you always have others building similar products for probably same or different markets. There are already established products that you have to compete with, there are other products that are getting built as you build your product...

When Should Push and Pull Marketing be Used?

By Cohan Sujay Carlos

In Marketing

August 6, 2014

8 Min read

Have you put a lot of time and effort into making your website rank higher, or invested in advertising on search engines, but seen no increase in the number of leads? If you are a startup and you have, it might be time to revisit your broader marketing strategy. Two Strategies in Marketing There are two broad strategies in digital marketing – push and pull (also called outbound and inbound)...