TagBusiness to Consumer

Yammer is facebook for Business! – Product Positioning and Messaging!

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Yammer is facebook for Business! – This was apparently the Product Positioning choice of its own CEO.  The CEO thinks that this is good shorthand for conveying what his product is all about. It could also be meant in a pejorative way. Users could feel that the user interfaces and functionality are too similar to each other, and so may not be too original! Here is a funny example of bad...