TagBigB

The trouble of selling to BigB

T

I was talking to one of the CEOs of an enterprise product company who sells to CIOs of enterprise. The typical industry classification for them would be B2B, a business selling to business.  When you read it that way it seems like a fairly balanced relationship between the two.  However as we discussed his situation further and I learnt about the realities of what he has to go through I realized...