Tagasif ali

December 14, 2013

3 Min read

Who is a product manager and what does a typical development cycle with a product manager look like? Product managers are often the most overlooked job descriptions in startups. The “let’s hack together” mindset is great but might not scale after a certain point. It becomes imperative that someone is incharge of defining the “what to build” part of the problem extremely well, keeping the...

Reduce Data – Programmatic Advertising Platform

By Mrityunjay Kumar

In #MadeInIndia, Enterprise, Positioning, Startups

October 4, 2013

10 Min read

Reduce Data is a programmatic advertising platform. Reduce Data helps advertisers buy media efficiently using programmatic means – machine learning, real-time data driven optimization and real-time bidding. Asif Ali is the founder of Reduce Data.Asif has over 15 years of technology experience. He previously ran ZestADZ, a mobile ad network (acquired by Komli in 2011). ZestADZ was a global...