Stop Imitating! Finding India's True Self

A man with a severe tooth ache goes to the dentist, who upon examining the tooth, assures the man that the problem wasn’t anything serious and that a simple procedure performed under a local anesthesia would help repair the damage. Upon hearing this, the man gets very upset and  tells the dentist, “What? Local anesthesia? You think I cannot afford a foreign one?! I demand an  imported one!”

I heard this tale first some decades ago and it served to highlight, in a tongue in cheek manner, the Indian’s obsession with all things foreign while also showcasing the lack of awareness of what a local anesthesia was.

This obsession with the imported and  the foreign should have lessened, one would have imagined, after over 20 years of economic liberalization. Yet, Chidanand Rajghattta writing about Ang Lee winning the Best Director Oscar for “Life of Pi” in the Times of India – Feb 16th 2013 – had this to say “It was a big moment for Lee, but a bigger moment for his Indian fans when he ended his acceptance speech with a “Namaste”” Really? Indians felt pride, according to the writer because Ang Lee said “Namaste”?!

There’s a big lesson for Indian entrepreneurs. A lesson involving self-esteem, capability, the confidence and courage of one’s own convictions.  An entrepreneur cannot solve problems by just seeking inspiration, affirmation and trivial acknowledgement from elsewhere without the passionate driving  self-belief, a deep understanding of the problems to be solved and a gathering of insight.  Therefore, blindly copying models from elsewhere, by only reading about startups and startup ecosystems  in  advanced economies and  thereafter slavishly attempting to adopt those offerings and even behavior  without adding any real original material of one’s own is a recipe for tragic disaster. Imitation is the best form of flattery, and indeed homage, to the original; the imitator is, at best, tolerated but never respected for there’s no original contribution on offer that’s worth recognizing, just a momentary quick-fix solution. Many companies and entrepreneurs – even countries (think Taiwan and China) – start off imitating but then, the successful ones, move rapidly to invest in creating the infrastructure to develop the insights and then execute relentlessly to offer unique solutions to their problems.

Shekhar Gupta, Editor in Chief at The Indian Express, talking to Steven Spielberg is quoted thus “Walking down Champs-Elysees, I was very happy to see a hoarding for an Indian film which described the director as India’s Tarantino”.  So, what about an American director being described as America’s Anurag Kashyap? When will that happen? Should that happen and is that a desirable goal? What will it take to make that happen? So, rather than have debates and discussions around these questions, we bask in the pitiable glory of being second hand?

Shekhar Gupta goes on to say, “I would like to express a wish to you. …… So why don’t you come to India and do an epic on anybody—Buddha, Ashoka, Chandragupta, Akbar, Gandhi, Nehru—we have many themes and stories for you. But it needs a Spielberg to come and do justice to it.”

And how does Spielberg respond?  “I think it needs an Indian director to tell those stories and maybe I could help in the background” How big a tragedy is it when we are so eager to outsource the telling of our own stories and history? What does it say about us? What does it reveal about our lack of self-belief, the infrastructure, the competence, the capacity?

Since we learn and react only to what outsiders have to say, perhaps the following will be instructive.

Eric Schmidt, Executive Chairman of Google, on a recent visit to India said “The most striking Indian internet ……….. will come from Indians solving local problems. We know that India’s internet infrastructure allows Indian engineers to solve the problems of small businesses in other countries. If India plays its cards right, we’ll soon see Indian engineers and Indian small businesses tackling Indian problems first, then exporting the solutions that work best.” For India to play its cards right, it must first recognize that it has the cards and can learn to play its own game!

Drew Olanoff writing in Techcrunch on recent visit had this to say “If a country like India can stop worrying about being like Silicon Valley and find its true self, there could be a new RedBus every other week. It’s moonshot thinking, of course, but that’s what it takes”.

Finding its true self  – that’s a challenge for Indian entrepreneurs and for those involved in the growth of the Indian entrepreneurial ecosystem. Shall we all rise to the occasion now that there’s endorsement from outside?

About the author

Sanjay Anandaram
  • Lakshman Pillai

    Sanjay, Your emotional and motivating article is going deep into my heart. I guess many of the members of this community have already taken the “Made in India. Made for India” mantra into their hearts.

    How can you help as an investor? How can we change the mindset of the end users to embrace made in India products? Can you and others suggest list of “Actionable Intelligence” to make the next few baby steps. How to communicate your wonderful message outside the product innovator community?

  • Lakshman Pillai

    Sanjay, Thank you so much for your responsible response. Obviously we do not expect that to be an easy answer. Many entrepreneurs have already jumped into taking up this challenge with passion and frustration. Glad to see that you have listed more dots (policy, politician etc.,). There are some more dots such as buyers, parents of the product innovators etc.,

    How to bring these dots together and connect them towards nurturing self-esteem, self-sufficiency and strong nation? Thank you so much for linking us to the nice article on defense self-sufficiency.

    What if politicians do not support Software Product innovation? What are the alternate routes to victory? What are the ways to motivate Indian buyers to buy “good” Indian software products?

    Heart bleeding emotional exchange is all over the place in our earlier community platform and knowledge exchange. I think we need to move to the next stage with the help of experts like you and start discussing different set of problems and solutions.

    Sanjay sorry for taking too much of your time.

  • Hi Sanjay, Superb.. well said. This has been my passionate point I make with my fellow entrepreneurs. We are happy shaving in Gillette, wearing Jockey, and carrying Samsonite and many such trivials. In 116 crore populated country, not even one guy came out with complete “shaving” solutions like Gillette for example. ( That includes Great R & D, Distribution, quality) Oh.. Terrible. NO blame on anybody. Blame on my mindset. I have changed mine long ago. NO ordinary any more. Your point is another angle to it. Think Local for all our problems. Absolutely correct. Buddha example is just right. Great .. please enlighten all of us frequently.. GBY..

  • Shekar Y

    Only 3 people commented thus far! Does it need a foreign hand to get more people to read and comment?

    Can’t agree more with the thoughts presented here. It is not just about 20 years of liberalisation, but after over 60 years of independence we still need a Samsung refrigerator, a VW car or Sony TV to pamper ourselves, the verdict is very clear – if it ain’t ‘phoren’ it ain’t working for me!

    Few years back, one of the strong recommendations made by a very leading educationist to our company, was to get it incorporated in US and show product development from India. This was corroborated by the fact that Swami Vivekananda himself got recognition in India after his speech at Chicago! We chose to remain ‘Apna Hindustan’.

    Unless we start believing that we can be world beaters, and stop celebrating that India’s flag [electronic] is put outside on the tall buildings of NY, we would only be ‘import’ oriented.

    Let’s stand up for country, for our people and for the next generation, which every other country believes, will dictate terms in every sphere.

  • Kedar T

    The distinction between Indian and foreign is not as useful as one might think, if you buy sub standard Indian products, are you really doing anyone a favour?

    If we start with great products versus bad products, might get further. If great Indian products win because they are great products eventually Indian products will be adopted elsewhere. If crap wins, because they offer 30% discount by avoiding excise duty by bribing government officials or underpaying employees, guess what 60 years of this will get you.

    Article identifies a problem, without offering a solution. People run away to the US because no one trusts the Indian ecosystem, we do not build kick-ass products, we build kiss-ass products, where the only competitive advantage is how low we can drop… the ever present slippery slope to hell. We need to start competing on being competent and not jugaad – this word drives me bat shit crazy…

  • Sanjiv Sinha

    Easy to identify, very difficult to fix unfortunately. I left India twenty years back when foreign goods were hard to come by. Now that they are freely available and there are people willing to spend money, materialism is everywhere (and very painful to watch). But I think the problem is deeper. It is the mentality of looking up to the white (or chinese or african – anyone but Indian) man/woman. 200 years of colonial rule has so deeply ingrained that in us that we find it difficult to develop independent thoughts and opinions. Till we stop seeking validation by the “white” man, the mindset will continue. IMO, that will only come with confidence that comes with economic prosperity. Thoughts?

  • chandra haas

    There is nothing like India’s or one’s TRUE self.

    It’s a myth in our collective minds. ~We don’t FIND things. We design, we imagine, we become. ~
    Latest neuroscience findings support this view. This fundamental flaw in Aristotelian thinking was pointed by Edward de Bono. All our education system is heavily outdated to meet current requirements.

    We can’t change the past, but, sure, we can design and change our future.

    The biggest problem with India (and many other countries/societies) is the #MINDSET.
    Not just commoners but from top to bottom. The seemingly best folks in India saying the right words suffer from this malady.

    It’s an irony to find the influencers, people with power and means say these things. But themselves are not aware that their own habits and mindset are part of the problem. If not, why do they support mediocrity ? Why do they not SEE and SEEK excellence? If they do, why do we have the problems we have?

    This #MINDSET problem is huge and all pervasive.

    Just ask ourselves:
    What do we as individuals, parents, teachers, business leaders, artists , financiers (etc) encourage ?

    What is the ideal? Who are our role models? These fundamental attitudes and values will determine our decisions and consequences.

    —-
    So, what is the solution?

    For one, we can be aware of our own biases, mediocrities, attitudes, quality standards and bring change to our own lives. Then, we can collaborate with others who have the right mindset. And this will trickle. Dots will connect. Networks will become bigger , more powerful and change will happen in due course.

    As MK Gandhi said, become the change you want to see. As Stephen Covey elucidated, act within our sphere of influence and keep increasing that sphere. Exercise courage, take that leap everyday, set standards of quality, grow everyday and do not stop learning.

  • narikannan

    The Redbus.in acquisition is a classic example of an Indian problem that is unique and they solved it in a way that’s a win-win for everybody – the consumer and the bus operators. There are hundreds of such large problems that require an Indian solution. However I don’t think that coming up an Indian solution for which there are hundreds of imported solutions already exist and are mature is going to go anywhere. Also the redbus thing worked because of the scale of the problem.

  • Sanjay awesome analysis on our search for our own identity. I believe we can do it, just needs extremely strong self-belief and maybe borrow a leaf or two out of America’s marketing prowess.

    Got to get back to making that happen!

  • viveklath

    How dare you write this article. Master white man has done so much for us. Master will be angry.

    Colonial hangover will take few more years to wear down. No pills for this hangover.

  • Kalyan

    Sanjay,
    Just saw this article. As an entrepreneur that has been bootstrapping an enterprise product for a somewhat difficult industry (real estate and infrastructure), I thank you for the post and feeling our pain. At the very least, you made me feel that my partner and I are not alone in our thinking. Our solution right now seems the reverse. Build the credibility for our product abroad so that we can sell it at home! 🙂 Sad, if that were to be the case, but that is one of our current angles of attack