How does an Ecosystem need to help itself? The Zensar way of doing it!!

As part of the iSPIRT ProductNation initiative, we work together helping product startups to connect to the enterprises to find, build and utilize the synergies and in the process helping the product startups as well as the enterprises have a inclusive growth. As part of this initiative we are very proud to bring in such a TechShowcase organized by Zensar Technologies from Pune.

When we approached Ganesh Natarajan of Zensar, he was more than happy to make this happen. Later we worked with many other heads at Zensar and we were astonished really at their eagerness and the hurriedness and for a second we were confused at the speed of execution. We have so far never seen this sense of urgency from a large enterprise. Anyways we got around 73 applications for this coveted TechShowcase and Zensar as promised chose the top 10, which makes a lot of synergy for their offerings and for their customers.


Last Saturday (Sept 8 2013) they flew us all the ten companies to Pune and the startups had to do a double presentation – one in front of the executive council and the other in front of the tech council. To be frank we were amazed at the preparations at Zensar with the kind of welcome we got, the setup, the welcome boards, the executive & the technology council being ready and on time considering it was a Saturday and it was a long weekend, and of course the goodies we got. Just amazing!! I think if Zensar is anything to go by the discipline and sense of urgency and the diligence they showed they have a great future for sure!!

Thank You ZENSAR – we appreciate all your efforts and your hospitality – from iSPIRT as well as all the participating companies.

Here is the list of 10 companies that Demo’d @ Zensar (& in the order they presented)

    1. Germin8 – Mumbai based company, which works on big data analytics on social media mainly that is text based. They started in 2007 and they mainly target Marketing and Corporate Communications team in an organization.

 

  • TriggerO – Delhi based; working mainly in the Rewards & Recognition space and employee engagement via Social. Their tag line is “Recognition is Social”. They provide smart analytics about employee engagement as well as ROI.

 

 

  • GoDB – Chennai based; started on 1999; Creates vertical focused mobile apps, which come with scalability and security, and is based of their platform and their main focus is on FMCG, BFSI and Retail verticals.

 

 

  • Kreeo – Bangalore based; Started in 2007; Helps share knowledge within an enterprise like what you do in the social outside. They call it a Collective intelligence and a unification platform for enterprises.

 

 

  • Seclore – Mumbai based; Started in 2007; they work in the space of information security policy based. Their tag line is security not at the cost of collaboration.

 

 

  • i7 Networks – Bangalore based; Started in June 2012; they work on the space of BYOD security; Their sweet spot is 100% Agentless device discovery, fingerprinting and health-check and then denying infected/malicious devices from connecting to corporate network.

 

 

  • Teritree – Bangalore based; Provides social commerce platform

 

 

  • Knowledge Foundry – Bangalore based; Advanced segmentation and profiling to target Ads and helps run smart campaigns and helps ecommerce with tools with Amazon-like recommendations.

 

 

  • Vondasoft – Mumbai and Bangalore based; Scans multiple social media for your relevant brand, filters data based on many attributes and provides the true social image metrics for your brand.

 

 

  • MeshLabs – Bangalore based firm; has a text analytics platform. Listens to all stake holders and unlocks the hidden value via text analytics.

 

As next steps, Zensar will shortlist those companies that they and their customers will find value to take them to their customers. We are sure this will be a huge value to the selected startups and ofcourse for the whole ecosystem. Can we have some more bigger companies doing the Zensar way?

We would like to thank Kumar Gaurav, Vice President at Zensar to lead this initiative with the support of Ajay Bhandari, Chief Corporate Development Officer, Sanjay Marathe – Head, Strategic Services Unit and CTO, Krishna Ramaswami – Senior Vice President, Healthcare Vertical & Global Infrastructure Management Business, Lavanya Jayaram – Head – Marketing and Sales Enablement & Vivek R Sarnobat – Marketing, for their support.

We also feel that these kind of events can be a huge boost to the whole ecosystem as well as a win-win proposition for both service comapnies which now can innovate and provide services that make a difference to their customer while the product companies can benefit hugely as their biggest problem today is not the product development itself but taking them to market. These kind of partnerships and differentiated solutions will help both and in the end help customers to get better, innovative and faster solutions.

About the author

Avinash Raghava