Gandhigiri to the Software and Technology Entrepreneur!

Many of us in the software industry, for more than 2 decades have not only been the direct beneficiaries of the opening up of the Indian economy in 1991, but we also pride ourselves for creating an industry that today supports the livelihood of millions of software engineers, bpo executives and call-center operators. But have we done enough, could we have done better?

India is today struggling with C.A.D (current account deficit). Simply put, we import more than we export. Some people argue that we have gone back to 1991, in effect, all the glorious 22 years which we think we have created have some how evaporated. If we had spent the past 22 years creating Indian software products, could we have not today exported more than just services, based on labor arbitrage? In fact, I would say its largely because we did not think ourselves as a ProductNation. We became pseudo-intellectuals, happy with the easy money flowing into our economy.

Good thing is we can still learn from our legacy. 300 years of British colonial rule, and all the well educated software industry professionals, fail to understand that we are no different than our fore-fathers. Its quite fascinating, and really important to see the parallels outlined below. As software professionals and business owners, its time for us to introspect and learn a little bit of Gandhigiri.

Economic Impact during British Raj

Any chapter from our history books will have paragraphs which read like this…..

Indian Economy was transformed into a colonial economy whose nature and structure was determined by the needs of the British economy.

India supplied all the raw material required for Britain’s Industrial needs, especially the cash crops like jute, cotton, iron ore, silk, wool. In-turn, became the ready market for Britain’s large-scale finished products which were also cheaper than Indian finished-goods, since they were mass-produced, for e.g. the ready made shirts, pants, sweaters, machines,etc. The economic policies of the colonial government was to reduce India to a feeder economy to Britain’s industrial base and hence with out any domestic policy support, the cottage industries within India were destroyed systematically.

Added to that, the zamindari system also meant all profit accruing out of the agricultural sector went to the zamindars instead of the cultivators. High revenue demands and rigid manners of collection forced peasants into the clutches of the moneylenders, who were controlled and financed by the colonial government’s banks. Expanding population put greater pressure on viability and sustenance, and as there was no corresponding domestic development of both urban and rural infrastructure, the economy collapsed and India became a poorer nation. Britain’s policy of trade ruined India’s urban and rural industries.

Economic Impact from 1991 to 2013…

Indian Economy was transformed into a “global” economy whose nature and structure was determined by the needs of the US/Western economy.

India supplied all the raw material required for America’s IT/software needs, especially the cash crops like software engineers, creative designers, app developers, analysts, bpo executives and call-center operators. In-turn, India became the ready market for America’s large-scale finished software and technology products, which were also cheaper than Indian-finished goods, since they were mass-produced with patent protections, for e.g. the Office software, ERP software, Accounting software, Routers, Switches,etc. The economic policies of the Indian government was to reduce India to a feeder economy to America’s Technology and Software base and hence with out any domestic policy support, the local software industries within India were destroyed systematically.

Added to that, the funding eco-system also meant all profit accruing out of the software/technology sector, went to the venture-capitalists instead of the entrepreneurs. High revenue-multiple demands and rigid manners of exit-funding forced software entrepreneurs into Mergers or Acquisitions by American companies, or to the clutches of the Angels and VCs, who were in turn controlled and financed by PEs or LPs from America. Expanding population put greater pressure on viability and sustenance, and as there was no corresponding domestic need for software/technology in both urban and rural industries, the economy collapsed, the FIIs fled, leaving India poorer. India’s own policy of trade for 22 years, ruined India’s technology and software industry.

Conclusion

Well, do I have to take a pessimistic approach and assume that this how its going to be? Should we wait for another Mahatma to lead the new movement to becoming a true Product Nation? An emphaticNO. Gandhigiri to the software and technology entrepreneur provides the vision and direction, so we don’t have to go down the same path our forefathers went. We need to be the change the world wants to see. Lets go and create the change, and let initiatives like iSPIRT and ProductNation be the inspiration through which we can channel our aspirations and ideas. Happy Gandhi Jayanthi to all!

About the author

Manju Nanjaiah
  • Sunil Vadehra

    I am in agreement with you on the subject. However, it is not just the software products, Same is true for other material products. For a long time we kept exporting rew material rather than value added products and in the process allowed our natural resources go out against low returns. In the IT sargent, a lot of products were developed but their potential was not recogonised and our inability to effectively market these, are instances f failures in that regard. In that context, I would appreciate initiatives like Productnation to bring about a change in perception.

    • Manju Nanjaiah

      Sunil, I agree. Our mindset for selling commodities instead of value-added goods/services is prevalent in almost every industry sector. Hence, there is an even more urgent need to churn-out value-added products. We need to quickly build the necessary framework/policies/initiatives to create the infrastructure to market/sell such products domestically and which in-turn can also be exported globally.

  • smita1900

    Good points.

  • tubelite

    I agree wholeheartedly with the sentiments behind your post: India should be developing products, our tax structure is slanted against software producers, and the lure of ‘easy money’ via labour arbitrage discourages product innovation.

    However:

    – A large CAD is not necessarily a bad thing. As Ajay Shah lucidly explains, a CAD is one of the few things which curtail bad government policy, and comparisons with 1991 are incorrect. (http://ajayshahblog.blogspot.in/2013/10/who-afraid-of-big-current-account.html)

    – The analogy with pre-independence India does not hold. India’s IT/ITES industry is structurally much more like processing/manufacturing than a natural resource-based economy. A real feeder economy would be something like Australia: http://atlas.media.mit.edu/explore/stacked/net_export/aus/all/show/1995.2010.1/

    Compare their export composition to India: http://atlas.media.mit.edu/explore/stacked/net_export/ind/all/show/1995.2010.1/

    If I was a Manchester mill owner in the Raj era, I might equally well have moaned “Our domestic economy has become ‘globalized’, and its nature and structure are dictated by the needs of the Empire. My input is at the mercy of the capricious Indian weather, and my output is at the mercy of the capricious Gandhi and his swadeshi!”

    India imports crude oil, applies capital (refinery) and labor, exports refined petroleum worth ~$33 billion. It is now the #2 net exporter of refined petroleum in the world, ahead of Saudi Arabia. (http://atlas.media.mit.edu/explore/map/net_export/show/all/2710/2010/) This refining capacity has been developed practically from scratch in ~5 years. Should we feel happy about this? Or feel sad that we have become a colonial “feeder economy” dependent on the vagaries of the oil market, instead of innovating in alternate energy?

    IT/ITES imports raw requirements, applies capital (education of workforce) and labour and exports the result, worth about ~$66 billion in exports. There is no reason to regret this.

    It’s the old miners and pickaxes story. In the gold rush, most miners didn’t make anything, a few made it really big, but the pickaxe sellers made steady money. 9 out of 10 software products and projects go nowhere – but the Indian software industry made money on all of them. This was exactly the right “investment” strategy in a highly exploratory, high mortality rate booming space like the software industry in the ’90s and ’00s, given the conditions in India then. Frankly, if I had a magic wand in 1991 and had to choose between an Apple or a Foxconn to emerge in India, I would have picked the latter. The former appeals to my ‘product’ sense, but the latter to the ‘social engineering’ sense. Greatest good of the greatest number, develop a broad-based IT-savvy ecosystem first.

    China and India have played this game of pickaxes extremely well. The ‘steady money’ generated by the first stage of development is what gives the current generation the confidence and economic safety net to take risks and enter the next stage of development.

  • Manju Nanjaiah

    Dear Tubelite,

    Thanks for the solidarity on the overall sentiment. I am not an economist in any regard, and I do not understand the nuances of all industries and their current economic function in India.

    However what I want to address is the mindset. Our mindset is to engage in activities that only provide undifferentiated offerings(commodities). The progression of value-added activities as it stands in the Global Economy today, has accelerated from commodities->products->services->experiences->transformations. (Please see Pine and Gilmore). Its never Apple OR Foxconn, like any dichotomy/innovator’s dilemma, its both Apple AND Foxconn.

    All the cash-rich service majors in IT/ITES industry have not re-deployed their capital, into activities to build an Indian Apple today, they are happy with the easy money and with being India’s Foxconns Why? What worth is idle cash?

    9 out of 10 software initiatives don’t go anywhere, seems to be an easily accepted norm. High exploratory and high mortality nature of software projects is precisely the fear, which makes domestic MSME industries in India, have very little faith in software initiatives. However all lean initiatives have shown that there are better ways for projects to become successful.

    New software product ideas are imperfect ideas, and needs to be tested locally, and refined continually, before we can think of exporting. What India needs today is for each of us, to be bold enough to engage in activities that primarily provide domestic infrastructure and support, to make the necessary bets that take ideas past their imperfect states. We then, have offerings that can be consumed domestically as products/services/experiences to help reduce imports or we can export them, enabling growth which would transform India to a truly global player.

    Today we are already in the Experience Economy (Its Apple like experience, its not apple like products). However in India most software professionals are still grappling with how we build Products, let alone scaling the Economic activity to be guiding transformations!

    The real paradox is, more than a century ago, one man showed the way of how we can guide transformations. The Mahatma showed us it was not just about salt as a commodity, it was not just products from spinning cotton, it was not just serving people at the ashram, it was not just managing people’s experience of a free india, Gandhi’s vision was about transforming a nation!

    • tubelite

      Manju – we are in violent agreement here on all points.

      Ideally, the services giants should have deployed their cash hoard towards building products, instead of sitting on it. Why haven’t they done it? My pet theory, based on a single data point, is that they tried it a few times, failed, and gave up. Failure IMHO was due to
      – classic innovator’s dilemma dynamics, corporate structure incompatible with product experimentation
      – success rate in products is inherently low.

      It is so low that an ecosystem of hundreds of dedicated individuals, each of whom believes he will succeed, is going to produce better aggregate output than a few large entities making a few attempts each. It is “probability aggregators” like VCs and casinos, who are going to reliably (far more reliably than the individual entrepreneur or gambler) make money in such an environment. The services majors should have gone the VC/angel route instead of developing products themselves.

      My admiration for Gandhi stems from his brilliant conversion of a weakness – futility of armed resistance – into a moral weapon of great strength: non-violence. The British would have reacted savagely to violence (as they did in Kenya and elsewhere), but what could they do against courageous non-violence, without undermining their moral self-image as white men bringing civilization to the brown?

      We have our own alleged weaknesses today – high population, democracy, etc. I hope we can, with Gandhi’s example before us, convert them into opportunities and strengths.

  • Sunil

    Gandhigiri & “SatyaMevJayate” go together. Delivery of all the social welfare services can be improved to an acceptable standards backed by the evidence of intelligently analysed Big Data, facts & figures truthfully and transparently.Technology can be employed very advantageously as a powerful change agent. Can Ispirit help such a social enterprise to build a robust and user friendly application for the seamless delivery of all round child development including K-12 school education,health & nutrition effectively & efficiently.A User Experience Prototype is ready.
    Sunil

  • JP

    An excellent article by Menu. You have brought out the parallelism of cash corps during British Raj and during the newborn Software economy with grit. Yes, we need to be a product nation. As said innovation starts from home and for home, let us (the software engineers) look around and identify some potential problems. Let us try ideate, propose a solution and create a prototype and share the same trial versions with longer durations. Today with open source platforms such as Drupal & RoR its easier to create prototype and real working products.
    lets make it a nation of software products rather than just services !
    Rgs
    JP