AuthorShrinath V

Is your user story really about the user?

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Once upon a time, in a land far, far away, lived a grumpy old wizard who loved spending time throwing stones at little kids who played near his mansion… In just a few words, good stories transport you to a different place, stoke your imagination & involve you in the life and activity of someone you don’t know about. Almost immediately you begin forming an opinion about the key...

An outline of entrepreneurial rubbish

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Note: This is a long form article. It will take time if you want to read it through the end. If you’re heady about entrepreneurship, you may be offended by a lot that’s in here. Also, if you’re looking for a listicle or an article to skim through, this isn’t it. So be warned before you start 🙂 Over the last few years, literature around entrepreneurship has increased...

Why services firms struggle to build products

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I’ve seen this play out so many times over the last few years. A business leader at a services firm will sit down and talk about how they’re working on a product. S/he will quote the usual mix of arguments – services as a business is struggling; Indian firms have challenges making products but they think they can do it this time; automation/products are key to their future – and finally end by...

When sales hijacks your product roadmap

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Hey product manager, let me remind you of that time when you had the perfect roadmap for the market. You had it all sorted out (finally!) with engineering and were clear about what you’d build. Your teams had already worked on a few sprints and you felt that this time, you’d be able to get the product right. But then, your sales person turned up and said ‘I’ve just promised feature x to the...

Learn Silicon Valley antidotes to product challenges faced by Startups

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Successful products are not an accident, even if they may look like it from the outside. Successful products are the end result of a series of challenges tackled well. While each business is unique, many of these product challenges are not. As Indian startups are working towards building market-winning products, wouldn’t it be great if we could learn from some of Silicon Valley’s best and avoid...

3 questions to expect at your Product Marketing interview

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Perhaps you are an Engineer considering a lateral move into Product Marketing and watching out for opportunities within your company. Perhaps you’ve gone through an MBA and are anxiously awaiting interviews on campus. Whatever the situation, your first interview for a Product Marketing role can be an intense experience, especially if your past interviews have been all about technology. While each...

Do You Need An MBA To Be A Product Manager?

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An extremely polarizing topic, the question, ‘Do You Need An MBA To Be A Product Manager?’ is an often asked one on popular forums; the answers range from “No, an MBA won’t help you in any way, and you are better off not spending the money” to “Yes, it’s a must if you want to get hired by large corporations.” Like most big decisions that individuals need to take as part of their career growth...