On Saturday, December 6, 2014, founders, CEO’s and others from startups based in and around Mumbai met at the office of WebEngage. We were there for the iSPIRT PlaybookRT on Positioning and Messaging by Shankar Maruwada. Below are my notes and thoughts about the event… Identifying and defining your customers Shankar emphasized that the process of developing a positioning and messaging strategy...
On Oct 18th iSPIRT organized a #PlaybookRT in Mumbai and the topic of discussion was Global Lean Sales. Pallav Nadhani founder of FusionCharts came down for the RT and shared a lot of useful information about how they do things at Fusion Charts. Most of the information from the RT has been covered in Rushab Mehta’s excellent blog post about the RT. I am just adding to that post… Pallav showed us...
Saturday, June 16 was the day, the iSPIRT Playbook Roundtable finally arrived in Mumbai. The topic for the Roundtable was Nuances of Customer Acquisition. The Roundtable was hosted at the office of WebEngage by their CEO Avlesh Singh and saw participation from CEOs of around 14 startups from in and around Mumbai. The event went on for around 6 hours but given the variety of issues discussed each...
