AuthorRitesh Nayak

Piracy and freemium killed the Indian software buyer

In Domestic, Eco-system, Pricing, Product Management, Startups

November 18, 2013

7 Min read

Nobody in India buys software. If the above sentence draws your attention, read on! If you are based out of India, think of the last time you bought software (yes packaged products). Now think of all your friends and guess when they bought software. Now, here’s the clincher, “When was the last time you bought software made in India?”. 99% of the people, irrespective of their socio-economic status...

Demystifying SaaS conversions – a pragmatic approach to improving your website

By Ritesh Nayak

In Sales, Startups

November 4, 2013

3 Min read

The biggest challenge a start-up faces in its first year is not discovery but assertion. Assertion comes from customers agreeing that the product is of value and can provide RoI for both time and money. While advertising dollars can bring your audience to you, only quality can keep them engaged and interested. As a SaaS based solution, your website is THE most important avenue for your customers...