AuthorRajat Garg

Bootstrapping is hard especially in India! It takes a toll on founders as well as people around them. No fancy corporate trips, no room for slack, myriad things that can go wrong and on top of it, no wiggle room financially. Here is what I learnt during past 3.5 years of bootstrapping SocialAppsHQ and now, Shimply.com – 1)     Cash flow is the only thing that matters – I have people who...