When you say “reduce SaaS churn”, most people will immediately imagine tactics like drip email campaigns, great onboarding, customer marketing, gamification and automated alerts when users show signs of leaving. But this post is not about tactics. This post recognizes that users are smarter than any of the cute tricks we can come up with, and it attempts to get to the core of why there are some...
iSPIRT volunteers build public goods inspired by open-source Linux and Wikipedia. Our volunteers are selfless, committed and conflict-free. They are animated by a burning cause. One such cause is about creating technology platforms that will help make India a Product Nation. Building a successful country-scale technology platform is hard. And doing this as an open and public platform is even...
Man being replaced by machines has been a topic very well documented in our academic and social history. While, designing machines that can replicate human intelligence is ‘the dream’ for many, the idea has seen its fair share of resistance from anxious workers afraid to lose their livelihood. It would be a mistake to think that the phenomenon is only very recent. The Luddite movement, which...
This post is not about “tools” which will make you (integral)dx more productive. This post is about telling you rules of the Jungle called Product Management. So you are the Product Manager, Right ? You just graduated out of B-School (or even worse completed your bachelors degree) and you have been given the product manager tag in the company you decided to work in. Welcome to the Jungle. Unless...
Alright, before I take the plunge into revealing what I expect from the impending budget, let’s take a quick glance at numbers on how the Government has fared since its inception: Modi’s flagship Make in India initiative launched to create employment & self-employment saw huge traction with India’s gross FDI flow jumping by 27% a.k.a $45 billion in 2015-16, an all-time high. Jan Dhan Yojana...
A Step by Step guide on how product marketers should evaluate on page chat tools, implement and use them to start generating leads for sales. We had rolled out the first version of our product in March. It was only in April when we saw a spike in customers signing up and we started getting lot of support enquiries. The reason for the latter was obvious – the product was broken...
Looking from Silicon Valley upon the progress that India has made in building a digital infrastructure, I am in awe. The U.S. tech industry fancies itself as the global leader in innovation, yet India has leapt far ahead of it. Silicon Valley’s tech investors hype complex technologies such as Bitcoin and blockchain. But India, with simple and practical innovations and massive grunt work...
It is going to be an extremely hard job. No amount of preparation or education is going to prepare you for what it demands. You will feel like quitting at so many instances. Don’t, just persist. It’s a lonely job. There will be no one who you can tell everything about your work. Uncertainty is the hallmark of entrepreneurship. You have no guarantee that you will last a year, at times a month and...
Context Know Your Customer (KYC) is essential for obtaining Financial, Healthcare, Insurance, and Telecom services around the world. In the Indian context, until Aadhaar opened up its APIs, KYC was a laborious process costing billions to services providers and inconveniencing customers with a mountain of paper identity documents. The thoughts here are confined to the Banking sector but applies to...
In 1999, Vistaprint, a four-year-old French startup, launched its internet-based printing services in the highly competitive US market. Going against the popular advice to target the bigger companies (who would spend more money on printing), the Vistaprint team went for the micro businesses (who were then considered as a terrible market, as they were close to impossible to reach). To tackle that...
