AuthorAshok Kapoor

Unmetric.com – Crashing New Frontiers in Social Media Marketing

U

If you are a startup or a would-be entrepreneur or just an interested reader, then is there something you can learn from Unmetric? We try to bring you learnings as well as what we see as something special or inspiring.  The Learnings themselves are not earth shattering – it’s probably an affirmation of what works – what is special is the environment in which it has been done and the people that...

India as a Product Nation is in good hands – Insights from the Lean Sales Roundtable

I

The fate of the future of India as a product nation is in the hands of 20 somethings and 30 somethings.  Whether it is sheer luck or sheer brilliance or sheet hard work, or all three I don’t know, but what I do know is that the future of India as a product nation is in good hands. I attended a Lean Sales Playbook for about 3 and a half hours.  I had no idea how the time flew as  Pallav...

8 Truths why IT Services Organizations cannot do Software Products

8

The bread and butter of the Indian IT Industry has been IT Services.  IT Services, as the terminology implies, is servicing a customer.  A customer states his needs, the IT Services organization makes a proposal to develop / maintain / re-engineer / etc., and the deal is done.  As offshoring and outsourcing has matured, customers have become savvy and are putting pressure on IT Services...