AuthorAmbarish Gupta

Catching small fish can pay big.

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For sure big fish can get you more meat but there also less number of those in that deep blue sea. Pound for pound, the fisherman still prefers to cast the net with small holes – getting easy food in copious amount.  Unfortunately the fisherman logic is somewhat lost to a vast majority of the enterprise companies in the world. India is home of a vast and complex array of small business. If you...

Selling to SMEs and Startups

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Arrogance is a flaw, and for a marketer or salesperson, this assumes greater significance. Unfortunately, marketers tend to fall prey to the glamour of signing on a big name client, while giving the cold shoulder to a category that shows, in my opinion, greater promise of developing a long-term relationship. Yes, SMEs and start-ups might not have the budget or the inclination to provide you with...