Congratulations, you have just started up. It has taken so long to get here – you’ve worked hard, saved up, staved away every comfort, and your product is out, garnering rave reviews. Now you turn to the other important stuff you need to do – get your product in front of your market. It’s time for the marketing and selling push in a startup. And this is when you know you have to set...
Notes from the Product Management Roundtable In Bangalore. Having attended the first ever iSPIRT Roundtable on Product Positioning in Bangalore and closely followed the second one held in Delhi, I was eagerly looking forward to the Round table in Bangalore on Product Management by Sridhar Ranganathan. Sridhar is a senior Product Management professional having spent considerable time in product...
I will be on a panel with several others at the IAMAI conference next week for the India Digital Summit and the discussion is about how to make 1000 digital startups happen annually in India. I thought I’d put some thoughts together and get some opinions before I present at the panel. Currently there are less than half that number of product companies being started each year. There are various...
