Tagyellow rickshaw

February 17, 2015

3 Min read

We are pleased to announce that this year Intech50 will connect Indian startups with experienced business catalysts and consultants visiting specially from USA. Why Are We Launching Business Catalyst In his famous blog, Ben Horowitz discusses why we need sales people in the cloud world. Last year we saw many of our startups getting the POC from large US customers, but some of them struggled to...

In praise of the Sales Playbook

By Sanjiv Sinha

In Marketing, Sales, Startups

September 2, 2013

5 Min read

There have been a lot of posts recently on the need to have a well-defined sales process: something I heartily endorse, by the way. The challenge often in smaller companies is that they are resource constrained and so putting thoughts down on how sales should be approached tends to rank way down on the priority list. This is a mistake. Call it what you want but a documented approach that talks...