India has come a long way since its Independence on 15th August, 1947. One industry that has really shined for India is IT/ITES and that really have put India in a global map. The major contribution has come in the form of Software services with names such as Infosys, TCS, Wipro & HCL being the torch bearers. However, be it due to lack of media attention or for the lack of sheer scale, India...
The sea breeze was cool. And the SaaSy people went cool as well. Kiruba unleashed some tricks for networking that had the participants engaging in banter, fun and games on the lawn. It also wore off the participants from postprandial somnolence (carb coma) after lunch. The SaaSy bus by then had arrived from Bengaluru, and the participant number swelled to 150 or so. Using your product as a...
The morning of the SaaSx2 event saw a great pre-event playbook at the Attune Tech’s Office. Avlesh from WebEngage, Arvind from Attune Tech. and Suresh from KiSSFLOW came together to host the session and anchor the round table. With a casual round of introductions, Suresh kickstarted the entire roundtable discussion with a question: Who is your ideal user? Identifying the ideal user for your...
WebEngage is probably the most important product startup from India’s business capital Mumbai – it builds customer engagement tools for SaaS businesses, is very popular and successful, and is used by thousands of businesses worldwide. Avlesh is one of the original hustlers of the Indian ecosystem, and he has built a world class product company in a matter of just four years. When we talked...
As a founder or technologist mired in the day-to-day tasks of product building, it’s easy to get drawn into thinking of your product as a collection of features. But do customers also see our products as a stack of features? Or do they see products as a sum of the solutions that they offer? How do we best translate our offerings into a simple and sticky pitch that piques our customers’ curiosity...
SaaS has changed the competitive dynamics for Indian enterprise software product firms, putting them on a level playing field with their western counterparts. It has opened up new market segments, notably the small and medium sized enterprise market, whose requirements are different from those of large global 2000 businesses. These customers demand products that are less complex, plug-and-play...
Last week I was going through the startup class videos and one particular statement by Sam Altman stuck with me. He said “All successful founders are fanatics”. And YCombinator has seen a whole bunch of them. The way he puts it is very awesome, let me reproduce the statement here: “The word fanatical comes up again and again when you listen to successful founders talk about how...
Saturday, June 16 was the day, the iSPIRT Playbook Roundtable finally arrived in Mumbai. The topic for the Roundtable was Nuances of Customer Acquisition. The Roundtable was hosted at the office of WebEngage by their CEO Avlesh Singh and saw participation from CEOs of around 14 startups from in and around Mumbai. The event went on for around 6 hours but given the variety of issues discussed each...
Why Buy Mine? This is the question I have kept asking myself ever since Pallav and Paras did their “Global Lean Sales” session at the #PNCamp in November. I used to send a long email before and often had to explain a lot to why we charge higher. Now I just use the below message and it does the job. There is nothing different from what we were doing earlier. But our message to our market is now...
It’s a conference….it’s a summit….it’s a camp! Being a startup ourselves, we constantly listen to our customers (who are startups as well!) and try and come up with initiatives that solve their problems and address their pain points. In that regard, the genesis and the program design of the ProductNation Camp has come from what we’ve been hearing from you – the Indian product startup...
